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Transactional Email Service Gives Retarus a Leg Up on the Competition
Retarus, a managed service cloud-based email security platform, is a growing company to watch out for. Since its initiation in 1992, it has quickly expanded its services and global infrastructure to North America, Europe, and APAC countries, owning data centers in the associated areas to process data locally in compliance with regulatory standards.
In an exclusive briefing with Info-Tech Research Group, Retarus representatives provided insight on the secure email platform’s four pillars:
- Email Security: Protection against sophisticated attacks, inbound traffic management, antivirus multi-scans, and post-delivery protection.
- Information Protection: Email encryption, data loss prevention (DLP) and email archiving mechanisms to comply with privacy regulations such as GDPR.
- Transactional Email: Certified Senders Alliance (CSA) Certified to ensure transactional and marketing emails are delivered to customers securely and reliably.
- Integration & Operation: Email continuity and API integration into security information and event management (SIEM) systems and applications for enabling intelligent threat analysis and response.
As the demand for e-commerce and email communication continues to grow, companies need a comprehensive and reliable email security platform that delivers secure inbound and outbound communications effectively and efficiently to maintain company trust and enable business operations.
Retarus offers the core features of an email security gateway: malware detection, phishing filters, sandboxing, DLP, CXO fraud detection, and encryption techniques. What sets Retaurus apart from other vendors is its transactional email service that enables sending high volumes of emails directly from business applications.
Traditionally, this is managed by the organization itself as a standalone application. Retarus incorporates the transactional email feature into its single managed email security service, simplifying an otherwise fragmented process. While most organizations have an email security gateway or platform already in place, not all will require a transactional email delivery software; this is where I strongly recommend reconsidering the inclusion of the service. Given that the need for reliable transactional email delivery will become increasingly important as businesses move to virtual platforms to provide service and deliver marketing material, I foresee it as a growing area and if anything, a necessary function to expand and maintain business operations.
Retarus Secure Email Platform is forward-thinking at a time where having an email successfully delivered can make or break business relations. Therefore, I highly encourage companies to reevaluate the implications of secure email communications in their business strategy and make it a key consideration in the evaluation of relevant vendor solutions.
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