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Digital Experience Platforms: How Compelling Is Your Online Presence?
An organization’s website is its front door to the world. Consumers and constituents judge organizations based on their ability to provide a modern web experience that is clean and intuitive and allows them to find information and services quickly. In commercial businesses, a deprecated website is off-putting to prospects and can decrease conversion rates. In the public sector, a poor web experience can lead to frustration from constituents, and subsequently, their elected officials.
Today’s consumers expect an increasing breadth of capabilities on a modern website, from customer portals for self-service to chatbots that steer them to the right resources quickly and effectively. Providing a consistent and compelling web experience is a strategic priority for marketers in every organization.
A keystone application for powering next-generation web experiences is the digital experience platform (or DXP). A modern DXP allows organizations to build and deploy content to multiple endpoints (traditional websites, responsive design, or even dedicated mobile applications). These platforms also provide robust capabilities for dynamic content optimization, multivariate testing, and web analytics.
The lines between DXP and other application categories are blurring. While many DXP vendors began life as web content management solutions, they’re now expanding their scope into adjacent areas for sales, marketing, and service enablement. For example, DXP vendors like Sitecore and Episerver now have proprietary e-commerce solutions. In contrast, other DXPs have broadened their functionality to incorporate social media listening or marketing automation as part of their offering.
Source: SoftwareReviews DXP Data Quadrant, March 2021
For years, DXP has been a fluid (and somewhat ill-defined) category. In framing the DXP category on SoftwareReviews, we set the boundaries around solutions that emphasized the ability to support next-generation web journeys. Many DXP providers are now embracing the notion of “headless content management” – leveraging the platform as a channel-agnostic mechanism to deliver content for the web alongside custom portals or mobile applications.
The importance of integration with other repositories of customer information (particularly CRM platforms) has also risen sharply in the last two years. After all, delivering personalized web experiences relies on what we know about the customer and their behavioral signals and preferences.
As organizations look to modernize their web presence, particularly in response to the COVID-19 pandemic and its impact on digital channel adoption, they will need to draft strong functional requirements to select the best-fit vendor. Using our comprehensive set of resources and vendor evaluations, you can navigate the complex DXP solutions landscape and select a solution that will meet all of your needs.
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Spoofing Be Gone: Abnormal Security Says Hasta la Vista, Baby, to Business and Vendor Email Compromise Scams
The conversation around security awareness training and phishing simulations has changed in the past year. The training and tools of the past simply aren’t working against today’s more sophisticated attackers. Abnormal Security can mitigate an assortment of the most common types of business and vendor email compromise.
This analysis examines Zscaler's cloud-based security platform, with a focus on its Zero Trust Exchange (ZTE), Zero Trust Network Access (ZTNA), and broader suite of security solutions. It explores Zscaler's approach to overcoming the limitations of traditional VPN architectures, using artificial intelligence (AI) for threat detection, and integrating various security functionalities within a unified platform. Drawing insights from analyst demo notes, vendor information, and independent research, this analysis aims to provide a comprehensive and unbiased assessment of Zscaler's value proposition for security professionals.
In today's cybersecurity landscape, managing machine identities and digital certificates across complex, hybrid multi-cloud environments is a growing challenge. As the volume of digital certificates used to secure machines, applications, workloads, services, and devices continues to grow exponentially, organizations often struggle with a lack of visibility and manual processes, resulting in critical service outages and security vulnerabilities. AppViewX CERT+ is a next-generation automated certificate lifecycle management (CLM) solution that simplifies PKI and certificate management. It combines the best of automation, security, and insights to meet enterprise machine identity and digital trust requirements. AppViewX CERT+ features are purpose-built to address both the operational and security challenges of certificate management to, in turn, help organizations prevent application outages and security breaches. By enabling enterprise-wide crypto-agility, AppViewX CERT+ enhances machine identity trust, eliminates security gaps, promotes compliance, and supports post-quantum cryptography readiness.
In the digital realm, trust is currency. Without robust identity verification, online interactions become a breeding ground for fraud and exploitation.
In the ever-evolving landscape of SaaS Security, one company has quietly forged its path, becoming a beacon of protection for large enterprises grappling with the growing complexity of SaaS applications. This is the story of Adaptive Shield, a rising star in the SaaS Security space, whose journey from a nimble startup to a recognized industry leader is as remarkable as the solutions it offers. Founded in 2019 by cybersecurity veterans Maor Bin and Jony Shlomoff, Adaptive Shield entered the scene with a bold vision: to address the growing blind spot in the SaaS ecosystem regarding enterprise security – including the dangers deriving from misconfigured security controls, lack of management regarding human and non-human identities, interconnected apps, and the detection of threats within these business-critical apps. Recognizing the exponential adoption of SaaS and the inherent risks it posed, the company set out to build a comprehensive shield, not just for individual applications, but for the entire interconnected SaaS ecosystem.
LoginRadius started as a simple social login provider but pivoted to create a comprehensive CIAM platform that now reaches over a billion consumers worldwide. My analyst demo with LoginRadius confirmed what they pride themselves on: delivering a user-friendly platform that simplifies CIAM implementation and management.
Qwiet AI is a San Jose, California-based company that develops an AI-powered application security platform. The company's flagship product, preZero, uses machine learning to automate and accelerate application security testing, enabling developers to identify and remediate vulnerabilities early in the software development lifecycle (SDLC). Qwiet AI was founded in 2016 by a team of experienced cybersecurity professionals with a shared vision of empowering developers to build secure software. The company's mission is to "Prevent the Unpreventable" by providing a comprehensive and AI-driven solution that helps organizations of all sizes secure their applications from the very beginning.
We should start by defining what a secret is. It’s really any piece of confidential information used to authenticate access to sensitive resources. This includes passwords, API keys, encryption keys, SSH keys, and other digital credentials. Many of the organizations I talk to have an application security program with some OWASP checks in the pipeline, some SAST, but rarely SCA or DAST testing. GitGuardian believes secrets detection and remediation is crucial for maintaining security and preventing unauthorized individuals from accessing sensitive information or disrupting critical systems. I agree and believe the value it can bring to an application security program is significant.
Q headlines a bevy of announcements at AWS re:Invent 2023 in Las Vegas that shed more light on the cloud service provider’s AI strategy and where its differentiation from other vendors lies.