Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Zoho Campaigns Logo
Zoho Campaigns Logo
Zoho

Zoho Campaigns

8.2 /10
Category
Zoho Campaigns
8.2 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

Filter By

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

84 Likeliness to Recommend

1
Since last award

87 Plan to Renew

2
Since last award

89 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

4% Negative
4% Neutral
92% Positive

Pros

  • Respectful
  • Caring
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 82

Basic Reporting and Analytics

86

Campaign Management

86

Email Delivery

86

Auto-Responders

83

Sales Intelligence & Conversion Rates

82

SPAM Compliance

82

Surveys and Polling

82

Dynamic Content

81

Segmentation

81

Email Templates

81

Content Authoring

79

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

86

Business Value Created

85

Ease of Implementation

85

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Vendor Support

80

Quality of Features

79

Ease of Customization

77

Ease of Data Integration

76

Availability and Quality of Training

75

Zoho Campaigns Reviews

Sirish R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Good features but a long way to go

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho campaigns is easily integratable with other 3rd party application like a CRM software so that we can easily drive the email ids and other data. Also, Zoho campaigns has all the features of a high end email marketing software and is available at a cheaper rate

What is your favorite aspect of this product?

My favorite aspect with Zoho campaigns has go to be the various email templates that are available in it. We have a plethora of options and that makes our work very much interesting

What do you dislike most about this product?

The deliverability is quite low in Zoho campaigns. Also, emails can get easily blacklisted through Zoho

What recommendations would you give to someone considering this product?

I would say this is a great substitute for softwares like Mailchimp. This has all the functionalities of a high end email marketing software and is available at a very cheap rate too

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Silvia D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Great online marketing service!

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

This is a simple to use and adaptable tool for any consumer, I adore how straightforward it is to make an email format, it does have a simple user interface and a decent range of templates, and it provides qualified employees that assist us with setup, stock photos currently offered are strong, and the visuals editing option does the majority of the regular tasks. Zoho Campaigns is extremely simple to use and inexpensive. It is perfect for SMEs since the costs are inexpensive and the training of new reps is straightforward. Because all of the programs are tightly connected, data flows seamlessly across apps and departments.

What is your favorite aspect of this product?

We have raised our contact details, and contact management is direct, this product provides us essential statistics for strategy development, it's a dependable tool to have a smooth connection with our customers, it also enables the consumer to generate their templates, the assistance has been good, it has made it easier for us in A/B testing. Zoho campaigns assist us with email marketing and automation, and, as the title implies, it assists us with the design and administration of your programs. In my perspective, Zoho works far smoother than many other tools.

What do you dislike most about this product?

Some deliverability concerns, instead of one successfully delivered email automation or sequence. We can send email prompts; however, the remainder of the email might not have been sent, and the software convinces the client team that it was all sent. I tested my emails and it only functioned 35% of the time, and that's unacceptable. Furthermore, customer assistance may come and depart with you at any time. There has been a lag from the sales side because my concern with them has been fixed for more than 2 weeks. Customer care will respond with the standard answer that we'll contact you.

What recommendations would you give to someone considering this product?

If you would like to generate content without mistakes, this software is undoubtedly the ideal solution for your business, as it includes a drag-and-drop designer that is simple to utilize for any sort of user.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Emily R.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Email marketing it makes one's business go better

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho is very easy to use and cheap. Ideal for SMEs because costs are low and boarding for internal staff is also easy. Applications are well integrated. Invoices created in CRM are available at Zoho Books for the financial team to view, staff added to Zoho People are available in all other applications to provide easy access.

What is your favorite aspect of this product?

With Zoho campaigns I can easily use premium email templates without entering strict codes and setting up campaigns is not easy at once. I also use other Zoho mail services, Zoho wiki. These are great. And in the free version we can send 10k emails which is great

What do you dislike most about this product?

Zoho One is not created for big companies, once the company is grown, most Zoho apps will start to create a problem. The Zoho one applications are designed to deliver the most common usage conditions from all domains and do not cover the individual needs of the organization. There is not much space for customization that is much needed in large companies. So, I can use one Zoho while I am a small to medium company.

What recommendations would you give to someone considering this product?

At affordable prices, Zoho campaigns are ready for new startups and small businesses. Email marketing will no longer be a problem for you. The templates are amazing and will definitely help in finding loyal customers. It may slow down sometimes, but for the price you pay, you get what you want.

Pros

  • Reliable
  • Trustworthy
  • Effective Service
  • Saves Time

Most Popular Zoho Campaigns Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019