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Zeta Marketing Platform Logo Award Winner Product Badge
Zeta Marketing Platform Logo Award Winner Product Badge
Zeta Global Ltd

Zeta Marketing Platform

8.2 /10
Category
Zeta Marketing Platform
8.2 /10

What is Zeta Marketing Platform?

The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The Zeta Marketing Platform combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.

Company Details


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Awards & Recognition

Zeta Marketing Platform won the following awards in the Ad Tech category

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Zeta Marketing Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zeta Marketing Platform.

85 Likeliness to Recommend

100 Plan to Renew

93 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zeta Marketing Platform?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 88

Audience Identification

91

Advertisement Content Curation

91

Role-Based Access Controls

87

Audience Segmentation

86

Advertisement Placement

86

Advertisement Reporting

86

Demand-Side Capabilities

85

MarTech Ecosystem integration

84

Supply-Side Capabilities

83

Data Management Platform Capabilities

82

Vendor Capability Ratings

Average 86

Ease of IT Administration

92

Product Strategy and Rate of Improvement

89

Business Value Created

88

Ease of Data Integration

88

Usability and Intuitiveness

87

Vendor Support

86

Ease of Customization

85

Quality of Features

85

Availability and Quality of Training

85

Ease of Implementation

83

Breadth of Features

83

Zeta Marketing Platform Reviews

Olivia L.

  • Role: Human Resources
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Zeta marketing is a wonderful marketing tool.

Likeliness to Recommend

8 /10

What differentiates Zeta Marketing Platform from other similar products?

Is a flexible data readout that captures the information straight from the tool. Customer complaints are successfully recorded and are getting better. The KPI-based dashboard efficiently tracks the ROI and productivity of both workers and the QMS. With drag-and-drop editors, editable templates, and straightforward navigation, the platform is created to be simple to use and easy.

What is your favorite aspect of this product?

I adore the features, how simple they are to use and navigate, the simplicity of customer support, and the emails’ appealing design. It takes little time to set up the system and everything else. In addition to the flexible and simple integration of a complete set of features to meet all the requirements of a modern digital marketer, there is a multi-client capability.

What do you dislike most about this product?

When stacking a range of crowds, Zeta can be reasonable. It can be challenging to predict with accuracy how an email will appear during the email stage when creating content for articles.

What recommendations would you give to someone considering this product?

Zeta enables us to keep everything we require for all of our email marketing requirements in one location. From list implementation to content creation. The UI of the platform makes navigating it easy. All team members can easily view and create documents using the templates. Our account management team provides us with unmatched assistance, and it is a pleasure to work with people who care as much as we do about the interactions our customers have with us. We are eager to see how zeta will help us develop.

Pros

  • Includes Product Enhancements
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Commodity Features
  • Security Frustrates

Gopi K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

Platform to discover the opportunities of Business

Likeliness to Recommend

8 /10

What differentiates Zeta Marketing Platform from other similar products?

This is on the best application that can have the ability to deliver the best output to users and brands as well.

What is your favorite aspect of this product?

I had two favorite aspects which are website personalization & the solutions for email marketing. I personally worked on these in terms of user engagements.

What do you dislike most about this product?

There is no dislikes I found in this platform. Mostly satisfied in the respective aspects. However, have to explore more about this

What recommendations would you give to someone considering this product?

The Zeta marketing platform is an all in one solution for the one who are facing difficulties in conversions or branding in the marketing stream. Just go it and give your try. You will achieve results

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Jessica N.

  • Role: Operations
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Zeta Marketing an amazing CDP tool for marketing.

Likeliness to Recommend

8 /10

What differentiates Zeta Marketing Platform from other similar products?

The administration and control of email marketing are one of Zeta Marketing Platform’s best features. It allows you to create marketing programs, define your target market, and schedule everything from a single window. A visual campaign builder is a fantastic tool that makes the job very simple to use. The platform offers excellent opportunities for using customer info. Using the gathered data, aids in creating marketing programs and email marketing.

What is your favorite aspect of this product?

One of the good and affordable marketing automation platforms is the Zeta Marketing Platform, which allows us to automate all of our marketing campaigns for mobile, email, and social media, and push alerts to customers who have downloaded our mobile applications. Its marketing automation platform is truly outstanding for handling end-to-end marketing campaigns and managing data.

What do you dislike most about this product?

Response times from support and account administration are slow, and they pay little attention to specifics. This platform won’t likely use a typical platform. Its dated design is a problem, and the format of the email design can occasionally vary from the preview format. The program gets stuck when there is a lot.

What recommendations would you give to someone considering this product?

This program has a lot of helpful extra features. It is a straightforward active setup procedure where the program hosts the image on its server. The software is adaptable. We can store everything we need in one location thanks to the program. We can complete our email marketing tasks using this tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Vendor Friendly Policies
  • Vendor's Interest First
  • Charges for Enhancements

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