What is WooCommerce?
WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
93 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love WooCommerce?
Pros
- Reliable
- Inspires Innovation
- Fair
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Catalog Management
Payment Processing
Order Management
Order Portal
Content Localization
Content Management
Reporting and Analytics
Integrated Search
Microsite Management
Retargeting Capabilities
Predictive Recommendations
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Vendor Support
WooCommerce Reviews
Jeff M.
- Role: C-Level
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted May 2021
Easy To Use and Configure but Code Heavy
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
WooCommerce is the leading e-commerce platform plugin for Wordpress in the world - so naturally we gave it a look and liked it a lot! Integration was super simple, and the wide ranging availability of plugins that integrate makes it easy to find a solution for customization. The cost is nominal in terms of how robust the plugins are, and the UI is pretty simple to navigate and use.
What is your favorite aspect of this product?
The simplistic ability to "plug-and-play" for overall checkout features. No back-end coding is required if you're not looking to do extreme customization of the interface or payment processor.
What do you dislike most about this product?
The plugins are extremely code heavy, and they will slow your website down to an extent. There are ways to implement customized JS code to force browsers to not load all of the code on pages that aren't e-commerce related - which we highly recommend doing. You can just search online and there are various forums that people have posted helpful code to do this. Also, if you're wanting to do any customization of the interface, you'll have to create child pages and go from there. However, over time those child pages become outdated as WooCommerce updates, and it becomes a bit of a pain to find the updated code and replace in the child pages.
What recommendations would you give to someone considering this product?
Overall, WooCommerce lives up to it's reputation as being the most liked and integrated plugin for ecommerce on Wordpress in the world. We recommend using it and even customizing it - you just have to understand there will be a little long term work involved to update and maintain it.
Pros
- Performance Enhancing
- Unique Features
- Caring
- Security Protects
Diego N.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2021
Robust, modular online store solution
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
It's easy enough if you know a bit of programming to create scripts to add or remove features. Also, there is a vast library of add-ons that pretty much cover most possible customization needs one can have. Both Wordpress and Woocommerce are also very easy to install and setup, making this combo a very good option for small businesses that want to go online.
What is your favorite aspect of this product?
The thing I like the most is how I only really need to set it up once and then I can focus on the store part of the business.
What do you dislike most about this product?
My pet peeve with Woocommerce is how it adds to FTB (First Time Bite) for the whole Wordpress deployment. Jus by having it enabled, the whole site becomes a bit slower to respond to requests by the client's browser. This can be mitigated with a separate hosting solution and a subdomain but it's not optimal and may be cost prohibiting for smaller businesses.
What recommendations would you give to someone considering this product?
If you need an online store pronto, lack knowledge of programming, then Wordpress + Woocommerce is a very good and fast way to get your foot on the door.
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Saves Time
Cons
- Vendor Friendly Policies
- Slower Product Innovation
- Vendor's Interest First
Goral G.
- Role: Information Technology
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted May 2021
Fantastic product with Ease of Understanding
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
Ease of Understanding and easily configurable
What is your favorite aspect of this product?
Product management, order management and reports
What do you dislike most about this product?
All is good, however it works well with Wordpress only
What recommendations would you give to someone considering this product?
Try to develop it with other technologies as well
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
