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What is Brevo?
Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
3
Since last award
97 Plan to Renew
1
Since last award
91 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brevo?
Pros
- Includes Product Enhancements
- Respectful
- Trustworthy
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
SPAM Compliance
Campaign Management
Basic Reporting and Analytics
Contact Database
Segmentation
Mobile Optimized
A/B Testing
Content Authoring
Auto-Responders
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Availability and Quality of Training
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Brevo Reviews
Raghu M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Delivers SMS faster and at an affordable pricing
Likeliness to Recommend
What differentiates Brevo from other similar products?
The Implementation of Bulk SMS and OTP sending using Brevo makes it a complete unique solution for product marketing, promotion and authentication purposes
What is your favorite aspect of this product?
I like the SMS sending feature of BREVO, which is easy to use and to schedule of when to send the SMS and also configuring WhatsApp marketing templates is easier with Brevo
What do you dislike most about this product?
Each service is charged independently for example SMS sending, Email sending and WhatsApp marketing are all charged independently by topping up credits and yet you still need to upgrade to a premium plan which makes Brevo an expensive tool to use for marketing and business communication
What recommendations would you give to someone considering this product?
There is a lot of support from this tool and I would recommend the solution
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Soumaya M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Easy to use with fantastic features
Likeliness to Recommend
What differentiates Brevo from other similar products?
It has open API which we use directly from our system to manage our contact list, marketing automations without logging in Brevo or getting worried of how our data is processed alongside with the data of our subscribers
What is your favorite aspect of this product?
Brevo is easy to use and to understand with a professional customer care team who responds to technical questions on time without delay and also the tool comes at a pricey cost
What do you dislike most about this product?
Using the email marketing feature tend to be risky as often they would suspend the campaigns without a prior reason until when you contact them, that is when they can unsuspend the campaign claiming the system flagged it suspicious
What recommendations would you give to someone considering this product?
Since Brevo is cheap and easy to use for any novice, I would recommend the tool
Pros
- Trustworthy
- Caring
- Acts with Integrity
- Generous Negotitation
Husnah A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Brevo is a professional marketing tool
Likeliness to Recommend
What differentiates Brevo from other similar products?
Brevo is scalable enough and comes with multiple functions, has the live chat tool which one can use to offer live chat on the website, Has the Whatsapp marketing feature which we are currently using to send Whatsapp marketing to our subscribers and the emailing system for sending email campaigns and all comes at the same pricing
What is your favorite aspect of this product?
I like the Whatsapp Marketing feature, it has simple features to use like interactive bot which I use to offer cognitive interactive campaigns to our subscribers through Whatsapp that helps us to create a positive engagement with our clients.
What do you dislike most about this product?
We often get issues sending email campaigns as most emails do not get delivered on time and they would bounce back even if we have enough credit on our Brevo account. They do not have email validity checker feature which we can use to detect invalid emails so we can optimize our campaigns and increase it is delivery score
What recommendations would you give to someone considering this product?
Brevo is easy to use and comes with more templates that one can use
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
