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What is Brevo?
Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
3
Since last award
97 Plan to Renew
1
Since last award
91 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brevo?
Pros
- Includes Product Enhancements
- Respectful
- Trustworthy
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
SPAM Compliance
Campaign Management
Basic Reporting and Analytics
Contact Database
Segmentation
Mobile Optimized
A/B Testing
Content Authoring
Auto-Responders
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Availability and Quality of Training
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Brevo Reviews
Bala K.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2021
A decent email tool for small companies
Likeliness to Recommend
What differentiates Brevo from other similar products?
I don't think Sendinblue has a good differentiator. But hope they will improve it in the future.
What is your favorite aspect of this product?
They are very strict about the contacts we upload. They manually ensure we upload only "double-opt-in" contacts. So delivery rate should be quite high
What do you dislike most about this product?
1) not very intuitive 2) very limited functionalities 3) we have to prove all the contacts we uploaded are double-opted to the support team. Turn around team is usually high
What recommendations would you give to someone considering this product?
Get this only if you are very tight on budget or have a small customer base. There are plenty of better alternatives.
Pros
- Efficient Service
- Respectful
- Helps Innovate
- Continually Improving Product
Cons
- Less Reliable
- Under Delivered
- Less Productive
Anastasia C.
- Role: Information Technology
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Oct 2021
Sendinblue is an innovative product
Likeliness to Recommend
What differentiates Brevo from other similar products?
SendinBlue is an integrated solution that allows you to continue your marketing campaigns in two ways - Traditional Email and SMS. Thus, you can collect email ids and mobile numbers from your users/readers, thus getting the most suitable marketing mix. Communication with your customers, sending newsletters and confirmation emails etc. You can use the marketing e-mail section for; whereas SMS will be very helpful in sending some confidential data like promotional SMS or One Time Password. So the blending of SMS with traditional email on SendinBlue makes sense enough.
What is your favorite aspect of this product?
You can create a link between your blog or site and SendinBlue account using the integration features offered by SendinBlue. By doing this, you can almost automate the process. For example, if you embed a subscription form from SendinBlue on your site, anyone who subscribes to your blog will automatically be added to their SendinBlue account contacts.
What do you dislike most about this product?
In a marketing campaign, it is inevitable to monitor your emails and SMS in a way that can optimize your marketing strategy to get maximum conversions. If you're using SendinBlue, keeping track of your marketing is an easy task. The best part about SendinBlue is that it offers real-time tracking for every mail or SMS you send through the platform. Several features help marketers analyze their email marketing efforts.
What recommendations would you give to someone considering this product?
In simple words, SendinBlue is an internet service that lets you send hundreds/thousands of emails with one click, instead of sending each email one at a time. Let's say your blog has a large number of subscribers and you want to offer them some kind of freebies or giveaways; In such cases, you can use the mailing list to send a mail of everything you want to share.
Pros
- Reliable
- Caring
- Helps Innovate
- Enables Productivity
Cons
- Commodity Features
Gina C.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Initial Implementation
Submitted May 2021
Intuitive marketing automation platform
Likeliness to Recommend
What differentiates Brevo from other similar products?
They have a free version with unlimited contacts Automation of repetitive tasks Previewing of campaigns to ensure proper formatting
What is your favorite aspect of this product?
The drag-and-drop functionality Easy to build signups forms
What do you dislike most about this product?
Images larger than 4 MB can't be embedded in emails
What recommendations would you give to someone considering this product?
It provides extensive set of email marketing options to help in lead generation and building relationships with your customers
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
