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SendGrid Email Marketing Logo
SendGrid Email Marketing Logo
Twilio

SendGrid Email Marketing

8.8 / 10
Category
SendGrid Email Marketing
8.8 / 10

What is SendGrid Email Marketing?

Send with confidence. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details


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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

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SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

87 Likeliness to Recommend

94 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

5% Negative
4% Neutral
91% Positive

Pros

  • Acts with Integrity
  • Security Protects
  • Client Friendly Policies
  • Efficient Service

Feature Ratings

Average 87

Email Delivery

92

A/B Testing

90

Surveys and Polling

89

Campaign Management

88

Mobile Optimized

88

Dynamic Content

88

Basic Reporting and Analytics

87

Segmentation

87

Auto-Responders

86

SPAM Compliance

86

Contact Database

85

Vendor Capability Ratings

Average 84

Ease of Customization

96

Ease of IT Administration

96

Ease of Implementation

95

Product Strategy and Rate of Improvement

93

Quality of Features

93

Usability and Intuitiveness

92

Availability and Quality of Training

90

Ease of Data Integration

89

Vendor Support

89

Breadth of Features

86

Business Value Created

81

SendGrid Email Marketing Reviews

Kathy H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

A great tool for sending mass emails

Likeliness to Recommend

8 / 10

What differentiates SendGrid Email Marketing from other similar products?

To migrate cold leads to the next level of the sales funnel, Twilio Sendgrid is our best tool. Additionally, our CRM automates the use of Twilio SendGrid for transactional and value emails.

What is your favorite aspect of this product?

One of the biggest features of Sendgrid is its custom HTML authoring platform, which allows users to create their own free-form templates from scratch or copy and paste HTML code from templates from other platforms, such as MoEngage.

What do you dislike most about this product?

Due to the lack of no-code capabilities, the SendGrid platform makes link insertion a very laborious process and the price is higher than competing platforms. It takes a lot of time and effort to build domain authority and email reputation on SendGrid.

What recommendations would you give to someone considering this product?

For both mass activation campaigns and segmentation by specific segments we have used Twilio SendGrid. When we submit a ticket to request more custom reports, the customer support team responds quickly.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Saves Time

Wong T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

I really like this program

Likeliness to Recommend

10 / 10

What differentiates SendGrid Email Marketing from other similar products?

This program has been presented to us as a program capable of responding to the multiple demands for campaign developers on the web and through emails, the most notable feature that I have seen of this program has been and immense variety of functions to please us in each of our projects, becoming a specialist tool in this area, from campaign management in its entirety and list management and tests to prioritizing certain emails SendGrid Email Marketing is one of the best options.

What is your favorite aspect of this product?

I really like how this program has guided me in my work, and the truth is I am very happy with the performance and results I have had in each of the projects where this program always stands out, SendGrid Email Marketing is a program that since I have it, which has guaranteed me good management of marketing campaigns in all the spaces where it can reach each of my clients or contacts within the cloud, each of the functions that this program offers us consecrates us as true professions in the field. marketing via email and budget other contact platforms.

What do you dislike most about this product?

To have this program and be able to enjoy each of its functions, it is vitally important to have the required skills and technical experience, since this program and each of its functions was created for specialists and professionals in this area, integration and The level of difficulty that this program presents is very high, in many cases it can be a problem for those companies that are looking for quick solutions.

What recommendations would you give to someone considering this product?

Within my company and with most of my colleagues we agree that SendGrid Email Marketing is one of the best solutions on the market to control and manage marketing, that is, this program has stood out thanks to the quality of its functions in a long time, I am happy to recommend this program, since the delivery of emails with this program will be magnificent.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Natasha M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Sendgrid gets most things right.

Likeliness to Recommend

9 / 10

What differentiates SendGrid Email Marketing from other similar products?

Reliability and scalability are what sets Sendgrid apart from its peers, as far as email marketing campaign management is concerned. Either for delivering transactional notifications or marketing notifications via email , we are always confident of successfully reaching the inbox folder of the targeted recipients. We experience no downtimes with Sendgrid and the number of contacts on our marketing lists never affects speed of email delivery.

What is your favorite aspect of this product?

Sendgrid allows me access the last thirty day of email activity history and we've found this helpful when trying to cross-reference our weekly marketing email performance numbers. My team has also found Sendgrid's automation triggers helpful. We have relied on this triggers to activate personalized actions and activities, such as sending a "warm welcome message" to new customers, or following up with an email message after a customer completes a particular type of transaction.

What do you dislike most about this product?

Sendgrid mandates two factor authentication ( 2FA ) for users to access Sendgrid accounts. Personally, I find this process too slow as it sometimes takes too long for the authentication code to arrive. I will prefer if Sendgrid will just support the use of an authentication mobile app instead.

What recommendations would you give to someone considering this product?

I am of the opinion that the demands of every team is unique. Therefore , it is essential that prospective new users or customers of Sendgrid compare what they need against what Sendgrid is offering.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

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