Semrush

Keyword Research

Helps users identify and prioritize the best keywords and phrases to target and drive qualified organic traffic to a website.

Competitive Analysis

Provides an informed view of competitors’ keywords, rankings, and organic traffic to uncover growth opportunities.

Rank Tracking

Tracks keyword rankings on one or more search engines over time to measure SEO performance.

Analytics and Reporting

Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting.

On-Page Tracker

Identifies on-page weaknesses and recommends content and structural changes to improve page rankings.

Backlink Analysis

Maps a website's backlink profile, surfaces new link-building opportunities, and audits existing backlinks.

Site Audit

Crawls a website to check links, load speed, and technical health, flagging issues that hurt search rankings.

Content Optimization

Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Local SEO

Optimizes a website's visibility in local search results to attract nearby customers.

Alerts

Notifies users when their brand or website is mentioned or linked to elsewhere on the web.

Breadth of Features

Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation

Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created

Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features

Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness

End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration

This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration

Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement

Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training

Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization

Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support

The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.