What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Audience Demographics
Audience Segmentation
API Framework
Real Time Workflow Automation
Conversion Analysis
Metadata Management
Customer Journey Modelling
Predictive Analytics
Cross Channel Attribution Analysis
Anomaly Detection
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Business Value Created
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
Also Featured in...
Website Analytics
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Search Engine Optimization
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Competitive Intelligence
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Semrush Reviews
Chris M.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jan 2025
Easy to use and fanstastic product
Likeliness to Recommend
What differentiates Semrush from other similar products?
Backlink creation startegy, Local SEO and Website SEO recommendation
What is your favorite aspect of this product?
Technical SEO
What do you dislike most about this product?
AI Content Writer
What recommendations would you give to someone considering this product?
Any company which is looking to develop a SEO strategy with a tool, SemRush is good to go tool for you.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
imran m.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2025
"An SEO tool that does everything."
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush is different from Ahrefs and its competitors because it has more keyword research and content analysis tools.
What is your favorite aspect of this product?
It can be used in many situations because it has features like domain analysis, competitor keyword tracking, and SEO suggestions.
What do you dislike most about this product?
For small businesses or freelancers, prices can seem high.
What recommendations would you give to someone considering this product?
It's perfect for businesses who want a full set of SEO tools.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Zachary T.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2024
An incredibly easy to use SEO Tool
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush is an all-round tool. It has changed the game in our marketing with it's competitive analysis, content marketing, SEO research and PPC capabilities that we have relied on for our marketing success. Our team loves it dedicated Support team and it's easy to use interface for even a non-technical members.
What is your favorite aspect of this product?
I love many things that can't be written here but my favorites are content marketing toolset. It provides topic research, keyword research, a writing assistant and other tools. I also love the SEO tool set with cool tools like; site audits, keyword research, gap analysis, backlink analytics and keyword tracking. My team is able to set up projects, get notified, report to management and more. What else can we ask for?
What do you dislike most about this product?
We are using a Guru plan at I would love if this plan included API access. I also found traffic predictions to be misleading for a small firm.
What recommendations would you give to someone considering this product?
You need a tool from people who knows SEO and who are updated with any field changes. This is that tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
