What is Segment?
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
4
Since last award
92 Plan to Renew
3
Since last award
75 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Omnichannel Integration
CRM Integration
Data Security
Real Time Capabilities
Behavioral Triggers
Data Aggregation
Data Enrichment
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Ease of Customization
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Segment Reviews
Adarsh B.
- Role: Consultant
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Feb 2024
Fabulous product and really secure.
Likeliness to Recommend
What differentiates Segment from other similar products?
It makes it really easy to manage customer data. It is secure and reliable.
What is your favorite aspect of this product?
Easy management of data and security are two of my favourite aspects.
What do you dislike most about this product?
The knowledge articles could be more easy. Apart from that i really liked the product.
What recommendations would you give to someone considering this product?
Purchase it and feel the difference. Unique features and variety of options are available here.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Musa N.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2024
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Sai R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2023
Fantastic product for personalization!
Likeliness to Recommend
What differentiates Segment from other similar products?
Segment is a great platform for understanding your audience, their behaviors, affinities, and it is easy to integrate with.
What is your favorite aspect of this product?
Segment helps create and tailor the perfect customer experiences for your users based on their behaviors! It makes personalization super easy.
What do you dislike most about this product?
Segment is a great platform to use, it is very intuitive, and there are no downsides to using Segment.
What recommendations would you give to someone considering this product?
Highly recommend using and leveraging segment to understand your customers and create personalized experiences.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy