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What is SAP Marketing Automation Suite?
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Marketing Automation Suite?
Pros
- Fair
- Continually Improving Product
- Trustworthy
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Social Media Marketing Management
Multi Channel Integration
Advanced Campaign Management
Advanced Data Segmentation
Marketing Asset Management
Marketing Analytics
Community Marketing Management
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
SAP Marketing Automation Suite Reviews
Ardi S.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2021
Enhanced marketing data management and analysis
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
Marketing data management that is simple to set up and manage. Excellent analytics, ranging from simple reports to predictive ratings, may therefore achieve more than just looking nice on PowerPoint. After a brief training time, SAP Marketing Cloud enables you to carry out effective campaign management and scalable segmentation and targeting. Contact information is readily shown at both the contact and aggregate levels. MC interfaces with Commerce and Sales easily and naturally interacts with these systems. Since SAP acquired Emarsys, MC has been used to support B2B (rather than B2C) sales and marketing.
What is your favorite aspect of this product?
Extensive user data offers information about the customer journey. Because the whole product is based on Big Data, it offers every conceivable option for gathering and evaluating data. Customer profiling is second to none. This is primarily due to the way the data is operationalized within the "Segmentation" application. This makes the data easily accessible and usable for marketers who are unfamiliar with data.
What do you dislike most about this product?
Marketing Cloud has not yet realized its full potential, in my opinion. To be GDPR compliant, templates must be created outside and supplied to the cloud; to customize the program, it must return to SAP service providers; and analyzing campaigns is an art in and of itself. Using other vendors has far-reaching consequences.
What recommendations would you give to someone considering this product?
SAP Marketing Cloud is designed for marketing to specific demographics. It can automate a lot of things and is the foundation of digital marketing. The tool's position will grow rather than diminish. Sales assistance in B2B marketing, lead nurturing, and campaigns To some extent, analytics as well.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Saves Time
Ankita G.
- Role: Finance
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2021
Help with the future projection of projects
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
What stands out most about this system from others is its ability to integrate teams of people to its platform, it is a tool that from the beginning ensures the training of users for free and on time, of quality to be able to somehow comply with current market research professional standards
What is your favorite aspect of this product?
Allows the analysis of campaigns from the beginning with the help of detailed reports on the response of other users in real time which helps to create more accurate campaigns and not focus on systems that will not work in the long term, since even your analysis of potential customers are a necessary factor when making decisions
What do you dislike most about this product?
Does not have customizable fields
What recommendations would you give to someone considering this product?
My recommendation is to try this system, since the brand is recognized for the safety and efficiency of its products, and it will help you lead your company to a new level.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity