SAP Marketing Automation Suite

What differentiates SAP Marketing Automation Suite from other similar products?

As a marketing platform, this software offers more than a business needs and comes at a manageable cost too makes it attractive for business use,.

What is your favorite aspect of this product?

I like that the marketing platform is resourceful It is easy to use and makes handling business marketing needs easy

What do you dislike most about this product?

The software great and hasn't failed so I must say it is flawless

What recommendations would you give to someone considering this product?

This software offers the best there is when it comes to marketing and so I recommend it.

What differentiates SAP Marketing Automation Suite from other similar products?

There are two main areas where I found this tool more useful and efficient 1. The browser forensics are very potent and enable us to target both known and unknown audiences. 2. The procedures and automation make our lead gen virtually straightforward.

What is your favorite aspect of this product?

The best feature of SAP Marketing Cloud is that it provides real-time client data as well as targeted target group communication with unique quotes. Since many of our audience members view our emails on mobile devices, the responsive design has been beneficial. Overall we had a wonderful and full of benefits journey with it and want to continue we it for further growth.

What do you dislike most about this product?

It can be difficult without a dedicated person to set up, configure, and maintain it. There are fewer professionals in this field. Finding the ideal team for a successful implementation is somewhat difficult.

What recommendations would you give to someone considering this product?

Marketing Cloud contains many APIs that may be used to integrate many systems, including CRM and social media. We mostly use it for lifecycle marketing and working with current clients, so we have a lot of automated campaigns that can respond to contact events. If you combine it with SAP CRM, this will be a good option.

What differentiates SAP Marketing Automation Suite from other similar products?

I only utilized this product since it has lead tracking features; this is advantageous because not all market automation solutions have this capability.

What is your favorite aspect of this product?

The great advantage is real-time information, and we can use it without having to worry about data integrity or back-and-forth data transfers. I really enjoy how its integration enables you to use many channels to do marketing activities more quickly and easily while addressing various goals. For the vast majority of our clients, this platform is the best option when comparing price and functionality. I like the two advanced features most e.g. A/B testing and CRM connectivity.

What do you dislike most about this product?

The customer support team is really irresponsible and rude. We have been experiencing issues with the tool for some time, and the customer care team has consistently broken their commitment to call us back to establish a plan to address the issue.

What recommendations would you give to someone considering this product?

The finest marketing solution to employ from SAP is the one that pulls real-time data from online consumer resources, has excellent quality support, and appreciates the active setup advice from the Hybris consultant. If you're also considering its use then you should give it a try.