What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSalesforce Pardot Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce Pardot.
80 Likeliness to Recommend
77 Plan to Renew
74 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Recommended Best Action
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of Customization
Also Featured in...
Salesforce Pardot Reviews
Ryan S.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Dec 2023
Easy to learn and use
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It's easy to integrate with salesforce
What is your favorite aspect of this product?
Being able to make templates and use them to send out emails quickly.
What do you dislike most about this product?
Can be a bit difficult with the formatting
What recommendations would you give to someone considering this product?
It gets the job done and it's a powerful tool if you get the proper training
Pros
- Respectful
- Fair
- Continually Improving Product
- Reliable
Cons
- Less Performance Enhancing
- Under Delivered
Fabian H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Easy to use an does the job, but pricy
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
The integration into the Salesforce Ecosystem
What is your favorite aspect of this product?
Pardot is very well integrated into MarketingCloud and SalesCloud
What do you dislike most about this product?
The pricetag is to high for the functionality delivered and the pace of innovation is not what I' ve experienced with otzhe SF.com products
What recommendations would you give to someone considering this product?
Check alternatives if you're not already using Salesforce, but if you are Pardot is a fair choice
Pros
- Reliable
- Enables Productivity
- Security Protects
- Helps Innovate
Cons
- Less Generous
- Vendor's Interest First
- Less Transparent
Anthony l.
- Role: Operations
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Sep 2023
Not cheap but well worth it
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It's the complete package in one company
What is your favorite aspect of this product?
The consumer Analytics
What do you dislike most about this product?
The cost is the only downside
What recommendations would you give to someone considering this product?
If you are a up-and-coming business who's moving fast in this practice for you but if you're still working to build momentum there are other services that are good enough and cheaper
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity