What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
4
Since last award
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Helps Innovate
- Efficient Service
- Inspires Innovation
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Real Time Capabilities
Data Security
CRM Integration
Dashboards, Analytics and Reporting
Omnichannel Integration
Data Aggregation
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Vendor Support
Salesforce CDP Reviews
Destiny H.
- Role: Consultant
- Industry: Insurance
- Involvement: End User of Application
Submitted Dec 2023
The BEST all-in-one
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Salesforce is your all-in-one integrated software, This includes email, chat, phone, customer data and much more depending on your IT customization,
What is your favorite aspect of this product?
The very thing that makes Salesforce different from others. Your all-in-one solution for phone, chat, email, customer data, knowledge base, notes, and much more.
What do you dislike most about this product?
There isn't anything to dislike, it has never failed me.
What recommendations would you give to someone considering this product?
Salesforce is the only software you need to be successful in terms of managing customer data. I would highly recommend this or even a different one since Salesforce has a dozen entities.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Sai R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2023
Salesforce is the Ideal CDP
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Salesforce CDP is a very intuitive product that creates a seamless way to gather, analyze, and look at customer data easily! Easy to visualize the customer data using Salesforce.
What is your favorite aspect of this product?
The product makes it very dynamic and easy to visualize all your customer data and helps understand your users better
What do you dislike most about this product?
Salesforce is an elite product but more technical support with implementation could be helpful.
What recommendations would you give to someone considering this product?
Highly recommend Salesforce for all your CDP needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cy S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Dec 2023
Great CDP for aggregating customer data
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Excellent and intuitive UI, easy to adapt and learn
What is your favorite aspect of this product?
One-stop-shop for organization
What do you dislike most about this product?
Similar to other competitor offerings
What recommendations would you give to someone considering this product?
Give it a try, this has been our top choice when assessing options
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing