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Mura

Mura CMS

6.7 /10

13 Reviews Write a Review

What is Mura CMS?

Mura was created to free Marketers from the distraction of multiple tools, the worry of steep learning curves, and a clear need to tell the right story, to the right audience, at the right time—whether that be your customer or the C-Suite.

Company Details

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Awards & Recognition

Mura CMS won the following awards in the Content Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

2 Top Rated Features

2022

Mura CMS Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mura CMS.

84 Likeliness to Recommend

92 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mura CMS?

0% Negative

8% Neutral

92% Positive

Pros

Caring
Respectful
Fair
Trustworthy

Feature Ratings

Average 74

Content Storage

Editorial Workflow

Content Curation / Library Controls

Content Campaign Management

Editorial Calendar

Multi-Channel Distribution

Content Analytics

Web Experience Management Integration

DAM (Digital asset management) Integration

Personalization/Audience Targeting

Content Creation

Vendor Capability Ratings

Average 75

Ease of Implementation

Business Value Created

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Quality of Features

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Ease of Customization

Mura CMS Reviews

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Nov 2020

Great Product!

Likeliness to Recommend

7 /10

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Efficient Service

Latest Research

Mura CMS

What is Mura CMS?

Company Details

Need Assistance?

Awards & Recognition

Mura CMS Ratings

84 Likeliness to Recommend

92 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+81 Net Emotional Footprint

How much do users love Mura CMS?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Content Analytics Analysis of file contents for data trends and any relevant characteristics.

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Content Creation Provides tools for creating content to be used and shared on the platform.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Mura CMS Reviews

Great Product!

Likeliness to Recommend

Pros

Title

Feature Ratings

Content Storage

Editorial Workflow

Content Curation / Library Controls

Content Campaign Management

Editorial Calendar

Multi-Channel Distribution

Content Analytics

Web Experience Management Integration

DAM (Digital asset management) Integration

Personalization/Audience Targeting

Content Creation

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Quality of Features

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Ease of Customization