What is MoEngage?
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
100 Plan to Renew
76 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MoEngage?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Enables Productivity
Cons
- Under Delivered
- Less Generous
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Master Data Management
Multivariant Testing
Customer Journey Modelling
Marketing Analytics
Marketing Project Management
SMS Marketing
Marketing Asset Management
Email Marketing Automation
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
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MoEngage Reviews
- Role: C-Level
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Aug 2021
Easy to use and value for money.
Likeliness to Recommend
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Aravind U.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2021
Easy to use & best support from team
Likeliness to Recommend
What differentiates MoEngage from other similar products?
- Depth of features - Support from team in terms of training and resolving technical issues - Team is friendly & available 24*7 - Very easy to setup campaign & segment the data
What is your favorite aspect of this product?
- Segmentation: You can segment whatever the data you require. You can do this till you get a clear cut target audience - Creating campaign: Very easy to create, I used to explain to marketing team and they catch up easily - Detailed campaign analytics & I can easily take out the segment of the data which ever is required
What do you dislike most about this product?
Nothing as such that I don't like about the product.
What recommendations would you give to someone considering this product?
Cost effective & business productivity tool All the required analytics are available Very much customizable team support is very plus
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Darwin N.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Vendor Management and Renewal
Submitted Aug 2021
Easy to use, but messy User Experiences
Likeliness to Recommend
What differentiates MoEngage from other similar products?
Cheap and Easy to use
What is your favorite aspect of this product?
Push Notification with Text Color and Background
What do you dislike most about this product?
Draft is totally messy
What recommendations would you give to someone considering this product?
Cheap, Easy to use, and the Service is good
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Transparent