What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMixpanel Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mixpanel.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
94 Plan to Renew
2
Since last award
87 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Enables Productivity
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Data Integrity
Audience Segmentation
API Framework
Conversion Analysis
Analytics and Reporting
Data Management
Data Warehousing
Marketing Analytics
Data Analysis and Survey Function
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Also Featured in...
Mixpanel Reviews
Carari M.
- Role: Operations
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2022
Why Mixpanel Is The Best
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
With Mixpanel, it becomes easy for any business to boost conversion rate and makes it easy to learn from business data.
What is your favorite aspect of this product?
Using Mixpanel is easy and it comes with both product and website analytics Despite being resourceful, it i affordable too
What do you dislike most about this product?
No bad experiences with Mixpanel. It is the best I have used
What recommendations would you give to someone considering this product?
I'm recommending Mixpanel for offering the best product and website analytics features. It is cost effective too.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Alejandra P.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Initial Implementation
Submitted Oct 2022
Mixpanel: Dedicated to their areas of expertise
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
We were looking for a completely versatile platform that would work with start-ups like us, configuring their infrastructure and evaluating different tools depending on the department, in our case it is the sales department where we use Mixpanel to track how they are perceiving our product and the actions they take regarding the service we offer. We elaborate specific reports to correct errors and create strategies.
What is your favorite aspect of this product?
This type of platform covers many areas such as customer service, you can make your own events for each page or action and track the user experience and you can see the data in real time, you only have to implement a source code of the product. By including a script, we analyze and explore to go deeper into features that we are not seeing, evaluate our customer retention from our behavior as a company.
What do you dislike most about this product?
We can not deny that it has an excellent interface with a wide variety of tools, but it is often the case of feeling overwhelmed with so many options to use and a degree of complexity when using each of them. It would be very helpful to find more help material to speed up learning and perfect the use of the tool.
What recommendations would you give to someone considering this product?
Our experience has been rewarding working with the sales area, we observed the complexity that can be to evaluate the commercial funnel and Mixpanel has been essential to prioritize above all what customers expect to receive from us, because it is a versatile platform that integrates functions to connect each team and get the best out of them in productivity and results, we trust Mixpanel.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Caring
Mykhailo G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Excellent reporting and website analysis
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
We now have a better understanding of the qualitative and quantitative performance of our web application and audience, thanks to MixPanel. The software produces accurate analytics and reports that show in-depth information about our website traffic and marketing-relevant statistics. It gives us access to data such as country, browser, device operating system, and much more. The information it gives us about each user is good.
What is your favorite aspect of this product?
The reports that MixPanel generates are quite good and detailed and show what our marketing team needs to devise new strategies. MixPanel is an intuitive and easy-to-use platform that has helped us measure and analyze the users that use our web application. These modules transit the most performance statistics, among other things. This site analysis tool is fantastic.
What do you dislike most about this product?
In terms of visuals, it does not have the most user-friendly interface and makes navigation difficult for less experienced users. If we talk about the functional, I have nothing to say; it is one of the best online analysis tools I have used.
What recommendations would you give to someone considering this product?
It has been useful for marketing, and we chose it because we needed to see how our website was performing and learn more about the users who visited it. When it comes to analyzing performance and traffic in online applications, MixPanel is the best option available; it's fast, simple to use, and produces high-quality data.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
