What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
94 Plan to Renew
2
Since last award
87 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Enables Productivity
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Data Integrity
Audience Segmentation
API Framework
Conversion Analysis
Analytics and Reporting
Data Management
Data Warehousing
Marketing Analytics
Data Analysis and Survey Function
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Also Featured in...
Mixpanel Reviews
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2023
Useful tool to gather user insights
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Courtney C.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
ease of use is 9, but setup is tricky
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
esse of use
What is your favorite aspect of this product?
quality and simple integration
What do you dislike most about this product?
can't tag landing phd easily
What recommendations would you give to someone considering this product?
set up w tech leader for best results
Pros
- Fair
- Enables Productivity
- Trustworthy
- Effective Service
Cons
- Slower Product Innovation
- Less Reliable
- Leverages Incumbent Status
Bachu V.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Oct 2023
Best tool for Product Analytics
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
The overall experience is much better. Plus the Integration was super easy. As an end user, I have hardly seen anyone struggling to use the mixpanel. Super easy and gives you the best insight!
What is your favorite aspect of this product?
The User experience is the best. I really love the fact how someone can easily learn Mixpanel and get started on day 0 itself. Overall the funnel insights and data analytics it provides with just few clicks is an absolute bliss!
What do you dislike most about this product?
Given that it helps you with product analysis on the go, it surely has some limitations when you want to get a complex data which might involve few logics which aren't present in Mixpanel. Neither you have an option to customise it.
What recommendations would you give to someone considering this product?
Mostly it would be to scope out your requirements in the beginning for a long term vision. The set up is cumbersome and might be difficult if you make too many changes after the integration.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
