What is Matomo?
Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
2
Since last award
97 Plan to Renew
3
Since last award
83 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Matomo?
Pros
- Altruistic
- Trustworthy
- Acts with Integrity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
Audience Demographics
Social Media Analytics
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Search Engine Optimization
API Framework
Paid Search Integration
Audience Segmentation
Customer Journey Modelling
Vendor Capability Ratings
Ease of Implementation
Vendor Support
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Matomo Reviews
Bartolo L.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Apr 2024
Easy to use, good value for money, GDPR compliant
Likeliness to Recommend
What differentiates Matomo from other similar products?
GDPR compliance
What is your favorite aspect of this product?
Easy to use, especially when compared to Google Analytics
What do you dislike most about this product?
Data visualization can be improved
What recommendations would you give to someone considering this product?
To add more API integrations with third-party softwares
Pros
- Efficient Service
- Altruistic
- Continually Improving Product
- Performance Enhancing
Everton P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Good alternative if you care about privacy
Likeliness to Recommend
What differentiates Matomo from other similar products?
It can be self-hosted, which is very important if you care about the privacy of your users,
What is your favorite aspect of this product?
It's very easy to implement and to keep it up to date
What do you dislike most about this product?
Some plugins are costly
What recommendations would you give to someone considering this product?
This is an alternative to Google Analytics, but is a different product. It is a lot simpler, so probably you will not get the same experience. But this is not not a downside, since GA became such a mess lately.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Commodity Features
- Charges for Enhancements
Alyson B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Matomo's customizable dashboards
Likeliness to Recommend
What differentiates Matomo from other similar products?
Matomo is an open Source Flexibility platform because it an open-source platform, Matomo allows for extensive customization and integration, making it adaptable to diverse business needs. Matomo provides accurate data without sampling that can ensuring precise insights even in high-traffic scenarios.
What do you dislike most about this product?
Matomo on a server can be resource-intensive that especially for high-traffic websites. This may require additional server capacity. Matomo supports a variety of integrations but some users may find that certain third-party integrations common in other analytics tools are not as readily available.
What recommendations would you give to someone considering this product?
Matomo a robust and privacy-centric web analytics platform that provides an open-source alternative to Google Analytics. With a commitment to user data ownership and privacy, Matomo has evolved over the years that incorporating additional features that set it apart in the analytics landscape.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
