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Intuit

Mailchimp

8.7 /10

448 Reviews Write a Review

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 85

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

Auto-Responders

A/B Testing

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

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Marketing Automation - B2B

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Mailchimp Reviews

Sathiyan R.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Mailchimp is easy to use and pricey

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It has generative AI which can create good looking optimized content for email marketing and also the tool comes at an affordable price compared to other tools

What is your favorite aspect of this product?

I like the user interface of the software which is easy to use, and the tool comes with simple integrations with the AI tool and configuring emails for sender email ID is easy and simple to use because it verifies the records in a short time.

What do you dislike most about this product?

MailChimp can becomes too expensive when you have a bigger contact list.

What recommendations would you give to someone considering this product?

Yes, I would recommend the tool because it is easy to use and pricey

Pros

Efficient Service
Helps Innovate
Continually Improving Product
Reliable

Akhilesh S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to deploy

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The tool has free integrations with other tools like Salesforce and Shopify where you can easily import customer behavioral data to run and show personalized campaigns basing on customer's interests

What is your favorite aspect of this product?

MailChimp has a professional good looking templates for emails that can easily be customized to create good looking emails and on top, there is enough support from the support team whenever we contact them. The pricing of the tool is favorable

What do you dislike most about this product?

If you are dealing with financial services, often the campaigns get blocked and this needs to be improved

What recommendations would you give to someone considering this product?

Yes, I would recommend the tool

Pros

Helps Innovate
Reliable
Performance Enhancing
Efficient Service

Raghu M.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Email marketing easy with Mailchimp

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Has the campaign manager feature which allows me to know which campaign got more clicks and more email opens compared to other campaigns.

What is your favorite aspect of this product?

I like the custom coded and pre-inbuilt email templates that are easy to use with a drag and drop campaign builder making email designing more user friend even when you do not have enough skills to use the solution

What do you dislike most about this product?

The tool is not scalable enough since pricing is based on the number of emails you have, the larger the contact list, the more expensive the tool becomes and I wish they should charge usage per month to favor even smaller businesses

What recommendations would you give to someone considering this product?

Yes, I would recommend mail chimp because it is easy and a professional email marketing tool

Pros

Performance Enhancing
Efficient Service
Caring
Fair

Latest Research

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Sathiyan R.

Mailchimp is easy to use and pricey

Likeliness to Recommend

Pros

Akhilesh S.

Easy to deploy

Likeliness to Recommend

Pros

Raghu M.

Email marketing easy with Mailchimp

Likeliness to Recommend

Pros

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Title

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

Auto-Responders

A/B Testing

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support