Mailchimp Customer Reviews 2026 | Email Marketing

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2026

0 Top Rated Capabilities

1 Top Rated Features

2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

94 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Score 8.8

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Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Annah B.

Role: Industry Specific Role
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

A Powerful Marketing Automation Software

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It's a resourceful marketing software. Well equipped and easy to understand

What is your favorite aspect of this product?

I like that Mailchimp delivers as a marketing automation solution. Besides automation, it also handles business email marketing needs.

What do you dislike most about this product?

It is all we needed and no issues with Mailchimp.

What recommendations would you give to someone considering this product?

Mailchimp has delivered and I wholeheartedly recommend it to prospective users

Pros

Helps Innovate
Continually Improving Product
Unique Features
Effective Service

Michael W.

Role: Sales Marketing
Industry: Entertainment
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Easy to use, provides loads of features for emails

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

The abilitlity to use SMS messaging, newly created tool which has changed the way we market to our customers.

What is your favorite aspect of this product?

How easy it is to setup a campaign and create email templates.

What do you dislike most about this product?

The cost, Sometimes we go over our contact limit and MailChimp doesn't tell you this until you get the bill. Everytime we import contacts we double check to make sure we haven't gone over our limit

What recommendations would you give to someone considering this product?

If you're looking for a easy to use email campaign tool, Mailchimp should be the one you pick.

Pros

Reliable
Trustworthy
Respectful
Helps Innovate

Cons

Less Effective Service

Dhruv V.

Role: Consultant
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Mailchimp is the best Email Marketing software!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is fast and more efficient for me as compared to any other tool.

What is your favorite aspect of this product?

I like how we can create campaigns and add audience and even run multiple automations at once.

What do you dislike most about this product?

There is nothing as such to dislike the software

What recommendations would you give to someone considering this product?

Highly recommend this for people who are looking to level up their marketing automations

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Mailchimp

What is Mailchimp?

Company Details

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Awards & Recognition

Mailchimp Ratings

87 Likeliness to Recommend

94 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Annah B.

A Powerful Marketing Automation Software

Likeliness to Recommend

Pros

Michael W.

Easy to use, provides loads of features for emails

Likeliness to Recommend

Pros

Cons

Dhruv V.

Mailchimp is the best Email Marketing software!

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Email Templates

Contact Database

Basic Reporting and Analytics

A/B Testing

Auto-Responders

Mobile Optimized

Segmentation

SPAM Compliance

Dynamic Content

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support