What is Kochava?
Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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79 Likeliness to Recommend
4
Since last award
93 Plan to Renew
3
Since last award
70 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Kochava?
Pros
- Generous Negotitation
- Effective Service
- Altruistic
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Integrity
Audience Segmentation
Device and Browser Analytics
Data Management
Data Warehousing
Marketing Analytics
API Framework
Analytics and Reporting
Mobile Functionality
Data Analysis and Survey Function
Vendor Capability Ratings
Vendor Support
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Quality of Features
Availability and Quality of Training
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Kochava Reviews
Kusum B.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2024
" Fabulous Product and great features "
Likeliness to Recommend
What differentiates Kochava from other similar products?
It offers configurable support across various devices and platforms including, mobile , web , CTV , desktop etc.
What is your favorite aspect of this product?
It has deep linking feature which helps in enhancing user experience by directing user to the specific content which improves engagement.
What do you dislike most about this product?
There is no such dislike about the product.
What recommendations would you give to someone considering this product?
I recommend this product to the users or company who deal with mobile app marketing. This product is really good in tracking all the details regarding mobile apps and optimising the data as per your need.
Pros
- Reliable
- Efficient Service
- Transparent
- Continually Improving Product
Ishita N.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Vendor Selection and Purchasing
Submitted Apr 2024
Easy to use
Likeliness to Recommend
What differentiates Kochava from other similar products?
It is quite updated and relevant
What is your favorite aspect of this product?
It's usability
What do you dislike most about this product?
Not much to dislike right now
What recommendations would you give to someone considering this product?
That you should give it a try
Pros
- Performance Enhancing
- Trustworthy
- Inspires Innovation
- Saves Time
Aman V.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Apr 2024
Comprehensive Mobile App Analytics
Likeliness to Recommend
What differentiates Kochava from other similar products?
Kochava stands out from other similar products in the mobile app analytics and attribution space due to several key differentiators Unified Platform, Fraud Prevention, Granular Data Attribution, Customizable Reporting,
What is your favorite aspect of this product?
My favorite aspect of Kochava is its robust fraud prevention capabilities. In the ever-evolving landscape of mobile marketing, ensuring the accuracy and reliability of attribution data is paramount. Kochava's advanced fraud detection mechanisms, powered by machine learning algorithms and real-time data analysis, help marketers identify and mitigate fraudulent activities effectively.
What do you dislike most about this product?
While Kochava offers a comprehensive suite of features for mobile app analytics and attribution, one aspect that could be improved is the complexity of its user interface. For new users, navigating through the platform and setting up campaigns may require some time and effort to fully grasp.
What recommendations would you give to someone considering this product?
Understand Your Needs: Before diving into Kochava, clearly define your goals, KPIs, and specific requirements for mobile app analytics and attribution. This will help you leverage the platform's features effectively and maximize its value for your business. Explore Training Resources: Take advantage of Kochava's training resources, including documentation, tutorials, and support channels. Investing time in learning the platform's capabilities and best practices will empower you to use it more effectively and efficiently.
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Effective Service
