Klaviyo Customer Reviews 2026 | Email Marketing

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details

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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2026

2 Top Rated Capabilities

3 Top Rated Features

2025

2 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

3 Top Rated Features

2023

5 Top Rated Capabilities

8 Top Rated Features

2022

Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

2
Since last award

93 Plan to Renew

2
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative

5% Neutral

94% Positive

Pros

Performance Enhancing
Trustworthy
Enables Productivity
Altruistic

Feature Ratings

Average 83

Campaign Management

86

Email Delivery

85

SPAM Compliance

84

Segmentation

84

Mobile Optimized

83

Basic Reporting and Analytics

83

Auto-Responders

83

Contact Database

82

Email Templates

81

Content Authoring

81

A/B Testing

81

Vendor Capability Ratings

Average 81

Quality of Features

85

Ease of Customization

84

Ease of Implementation

82

Business Value Created

82

Ease of Data Integration

81

Breadth of Features

81

Ease of IT Administration

80

Availability and Quality of Training

80

Product Strategy and Rate of Improvement

79

Usability and Intuitiveness

77

Vendor Support

76

Also Featured in...

Marketing Automation - B2C

Score 8.4

View Klaviyo in this category (opens in a new tab)

Customer Data Platform

Score 8.3

View Klaviyo in this category (opens in a new tab)

Klaviyo Reviews

Maja J.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Great solution for ecommerce businesses

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

It integrates easily with Shopify, and has a lot of templated automation options, so even if you're a beginner you can set it up pretty quickly!

What is your favorite aspect of this product?

It's simple to use and easy to integrate, which means we can set it up for clients and hit the ground running pretty quickly!

What do you dislike most about this product?

It looks a bit outdated compared to tools like Hubspot and ActiveCampaign. It'd be nice if they added landing pages feature!

What recommendations would you give to someone considering this product?

It's a simple but effective email marketing tool, that works great for ecom businesses.

Pros

Client Friendly Policies
Fair
Altruistic
Reliable

Cons

Slower Product Innovation
Vendor's Interest First

Ghanshyam T.

Role: Information Technology
Industry: Apparel
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2021

Easy to automated your email templates

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Easily to automate for spam blockers Minor bounce email rate Send email based on product and order conditions

What is your favorite aspect of this product?

Automated email based on conditions and flow Powerful reporting tools

What do you dislike most about this product?

Very difficult to make a flow for the user who has not much knowledge of the logic side

What recommendations would you give to someone considering this product?

If anyone needs to set automated emails based on logics and conditions of user flow then it is the best tool to implement on any website and apps

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sashah C.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

Spam Compliance Ability is Helpful.

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

The email delivery notification functions keeps the user updated.

What is your favorite aspect of this product?

Klaviyo overall services quality can never be compared and the simplicity.

What do you dislike most about this product?

Klaviyo like any other tool is easy set and start working.

What recommendations would you give to someone considering this product?

Klaviyo features are accessible and simple to custom their functions for the great services quality production.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Klaviyo

What is Klaviyo?

Company Details

Need Assistance?

Awards & Recognition

Klaviyo Ratings

86 Likeliness to Recommend

2 Since last award

93 Plan to Renew

2 Since last award

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Klaviyo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Customer Data Platform

Klaviyo Reviews

Maja J.

Great solution for ecommerce businesses

Likeliness to Recommend

Pros

Cons

Ghanshyam T.

Easy to automated your email templates

Likeliness to Recommend

Pros

Sashah C.

Spam Compliance Ability is Helpful.

Likeliness to Recommend

Pros

Most Popular Klaviyo Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Adobe Campaign

Campaign Monitor by Marigold

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2
Since last award

2
Since last award

2
Since last award

Feature Ratings

Campaign Management

Email Delivery

SPAM Compliance

Segmentation

Mobile Optimized

Basic Reporting and Analytics

Auto-Responders

Contact Database

Email Templates

Content Authoring

A/B Testing

Vendor Capability Ratings

Quality of Features

Ease of Customization

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support