What is HubSpot ABM?
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
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88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
87 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot ABM?
Pros
- Fair
- Performance Enhancing
- Enables Productivity
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Unified Sales and Marketing Funnel
Account-Based Advertising
Account Analytics & Measurement
Customer Journey Modelling
Team Alerts
Multichannel Campaign Management
Personalization/Audience Targeting
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Ease of Data Integration
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Quality of Features
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Vendor Support
Usability and Intuitiveness
HubSpot ABM Reviews
Danielle S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
so easy to use, simple to navigate
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
So easy to work and navigate around
What is your favorite aspect of this product?
the personalisation and segmentation
What do you dislike most about this product?
there could be more features
What recommendations would you give to someone considering this product?
Defo go for it!
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Inspires Innovation
Marissa R.
- Role: C-Level
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Mar 2024
Comprehensive solution, needs more customer suppor
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
The breadth of offerings, user friendly platform, integrating the use Of AI
What is your favorite aspect of this product?
Easy to track data and sales analytics
What do you dislike most about this product?
The lack of end user training and support. There could be more available.
What recommendations would you give to someone considering this product?
Do a complete cost analysis internally planning for training, business down time and integration of data
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Efficient Service
- Less Effective Service
- Vendor Friendly Policies
Rickey B.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Mar 2024
HubSpot ABM gives you a different approach
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
Account-centric approach: HubSpot ABM differentiates itself by focusing specifically on account-centric marketing, making it ideal for businesses looking to build closer relationships with potential and existing customers.
What is your favorite aspect of this product?
Two things, Integration with the HubSpot platform: HubSpot ABM integrates seamlessly with the HubSpot platform, making it easy to collaborate between marketing and sales teams and manage data related to specific accounts. Personalization and Segmentation: HubSpot ABM enables deep personalization and precise segmentation, which is crucial for account-centric marketing strategies. This can help your business deliver targeted messaging and content that resonates with potential and existing customers.
What do you dislike most about this product?
what I don't like is the Cost, depending on the size of your company and your specific needs, the cost of implementing HubSpot ABM can be significant. It is important to carefully evaluate the return on investment to determine if the cost justifies the benefits. On the other hand, the learning curve: Like any complex marketing platform, HubSpot ABM can have a steep learning curve, especially for those who are new to marketing-based account management. It takes time and effort to fully master all of its features and functionality.
What recommendations would you give to someone considering this product?
I would recommend HubSpot ABM to colleagues inside and outside my company arcreactionsus.com, because it provides a comprehensive solution for implementing effective account-centric marketing strategies. Its ability to personalize, automate, and analyze interactions with specific accounts can help your company increase efficiency and improve marketing and sales results. In addition, integration with the HubSpot platform facilitates management and collaboration between marketing and sales teams. Despite potential challenges such as cost and learning curve,
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy