What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
96 Plan to Renew
87 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Inspires Innovation
- Helps Innovate
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Audience Demographics
Paid Search Integration
API Framework
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Vendor Support
Business Value Created
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Breadth of Features
Ease of Customization
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Hotjar Reviews
Anna K.
- Role: Information Technology
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Mar 2023
Highly valuable insights, but expensive
Likeliness to Recommend
What differentiates Hotjar from other similar products?
It's industry leading reputation means it's a platform that team members often feel familiar with, which speeds onboarding and adoption.
What is your favorite aspect of this product?
Watching the recordings of users, and being able to tag and categorize. It's great to really see how users are interacting with your products, and test assumptions.
What do you dislike most about this product?
The onboarding for cheaper plans is very self-serve, and this can feel an obstacle for team members who haven't used before.
What recommendations would you give to someone considering this product?
The insights are great, but the product is expensive. Make sure there's a clear set of users inhouse who are regularly going to use the tool and pull out insights to act upon.
Pros
- Performance Enhancing
- Unique Features
- Reliable
- Enables Productivity
Chandan D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Comprehensive Website Analytics and Feedback tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
It offers comprehensive suite of tools that provide deep insights into the behavior and feedback of website visitors
What is your favorite aspect of this product?
All-in-one solution, User-friendly interface and Fast and reliable performance
What do you dislike most about this product?
It has Limited data storage and Limited integrations
What recommendations would you give to someone considering this product?
Please increase data storage limit, provide more customization options
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mark R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Great features and easy to use, very useful tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
It is quite unique from what I can see - very good at what it does. Good to see how people are using our webpages and small tweaks make a big difference some times.
What is your favorite aspect of this product?
Very clever and simple to get to grips with.
What do you dislike most about this product?
Nothing really, it works well for what I need
What recommendations would you give to someone considering this product?
Spend some time with it and dont give up too easily. It is an effective tool
Pros
- Effective Service
- Altruistic
- Acts with Integrity
- Continually Improving Product
