What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
96 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Inspires Innovation
- Helps Innovate
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Audience Demographics
Paid Search Integration
API Framework
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Vendor Support
Business Value Created
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Breadth of Features
Ease of Customization
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Hotjar Reviews
Rubia S.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2024
Hotjar is incredible!
Likeliness to Recommend
What differentiates Hotjar from other similar products?
I never used any other product that it's similar, but I know that the global team compared all products and decided to go with Hotjar.
What is your favorite aspect of this product?
The usability, because it's really easy to use, and their continuous improvement.
What do you dislike most about this product?
There's nothing that I dislike... I would only like to have a better way to segment users, for example: with a CSV file
What recommendations would you give to someone considering this product?
You should really consider Hotjar to your product! You'll have great insights, and you'll be able to improve usability for your users in your own product.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Edmir F.
- Role: Information Technology
- Industry: Electronics
- Involvement: IT Leader or Manager
Submitted Dec 2023
Efficient and Perfect for Designers
Likeliness to Recommend
What differentiates Hotjar from other similar products?
I used Google Analytics, but there I could only check dry information and data. Here, the difference is - I follow my users and with my empathy, I break down their pain points and solve potential problems.
What is your favorite aspect of this product?
Tracking users in various ways, I can sense every click they make, even mouse movements across the screen. This is very important for us - designers.
What do you dislike most about this product?
So far, I haven't had any problems, as I am almost a new user.
What recommendations would you give to someone considering this product?
With the simplicity of this tool, it offers easy and intuitive user tracking.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Saves Time
Derek M.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Understand and improve user journeys easy
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Robust features, simple to use
What is your favorite aspect of this product?
It was rather easy to understand the tool, and there are variety of useful features for tracking customer journey
What do you dislike most about this product?
It can be pricey
What recommendations would you give to someone considering this product?
Make sure to get a UX expert who will help you understand the movement of the user, and how it can be improved
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features