What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
2
Since last award
95 Plan to Renew
1
Since last award
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Performance Enhancing
- Unique Features
- Transparent
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
AI Tools
Conversion Analysis
Customer Journey Modelling
Customer Value Analysis
Device and Browser Analytics
Social Media Analytics
Search Engine Optimization
Machine Learning
Audience Demographics
Audience Segmentation
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Vendor Support
Ease of IT Administration
Ease of Data Integration
Breadth of Features
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hotjar Reviews
Tolulope I.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted May 2025
powerful user insight tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
the use of heatmaps, session recordings, and feedback polls
What is your favorite aspect of this product?
the heatmap that allows me quickly see exactly how users interact with a site
What do you dislike most about this product?
limited advanced segmentation and filtering options, which can make it harder to drill down into specific user groups or behaviors
What recommendations would you give to someone considering this product?
It is asy-to-use and a visual way to understand user behavior without needing advanced analytics skills
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Roxana M.
- Role: Sales Marketing
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Jun 2024
An invaluable tool for understanding users
Likeliness to Recommend
What differentiates Hotjar from other similar products?
What really sets Hotjar apart is its focus on user experience. In addition to being able to see where users click, I can also see how far down the page they scroll, which elements they ignore, and what catches their attention. This information allowed me to significantly improve my website to optimize my conversion rate.
What is your favorite aspect of this product?
What I like most about Hotjar is its ease of use. The user interface is intuitive and the installation process was quick and easy. Additionally, customer support was exceptional, responding quickly to my questions and helping me get the most out of the software.
What do you dislike most about this product?
However, I have to say that the only thing that bothered me a bit is the price, as I thought it was a bit expensive at first. Although after seeing the results achieved for Hotjar, the investment is definitely worth it.
What recommendations would you give to someone considering this product?
Overall, I recommend Hotjar to any business that wants to improve their website and increase conversion rates.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Efficient Service
Eric W.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
Enhancing Website Performances with Hotjar
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar facilitates us with real-time collaboration activities, by utilizing its valuable tools like feedback polls, and session recordings, whereas other similar products give us data based on overall traffic rather than required one, thus giving us more targets and actionable views. This helps us a lot to respond to the issues swiftly to prevent any catastrophe.
What is your favorite aspect of this product?
I like how it authorizes us to collect feedback directly from the users of our websites with the help of customized polls and surveys. This beneficial feature makes an extra layer of knowledge far from customers' behavioral data as it guides us to validate expectations and to have insights into visitors, an admirable way to get user’s sentiments. Moreover, I appreciate the way its customer support provides responsive services.
What do you dislike most about this product?
Its analytical and reporting capabilities are very basic and limited as compared to other products.
What recommendations would you give to someone considering this product?
Be sure to set up its privacy feature mindfully for the sites where the privacy regulations are strict. It gives you the option to conceal sensitive data during session recordings but it is suggested to observe and comply with data protection laws.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
