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Heap, Inc.

Heap

Composite Score

7.1 /10

CX Score

7.4 /10

18 Reviews Write a Review

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

97 Likeliness to Recommend

56 Plan to Renew

92 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+77 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

11% Negative

11% Neutral

78% Positive

Pros

Transparent
Helps Innovate
Generous Negotitation
Acts with Integrity

Cons

Less Respectful
Vendor Friendly Policies

Feature Ratings

Average 63

Predictive Analytics

3rd-Party Integrations

Product Analytics

Audience Segmentation

Session Replay

Website Analytics

Privacy, Security, and Regulatory Compliance

Marketing Analytics

Cross-Channel Engagement Analytics

Customer Journey Modelling

Customer Identity

Vendor Capability Ratings

Average 67

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Vendor Support

Availability and Quality of Training

Breadth of Features

Also Featured in...

Website Analytics

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Heap Reviews

Heather K.

Role: Information Technology
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2026

Great Digital Analytics Tool!

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

Autocapture is the big differentiator for us and the main reason for using. It requires very little from developers in order to have basic implementation.

What is your favorite aspect of this product?

It's super intuitive to use. The onboarding process is minimal.

What do you dislike most about this product?

I wish I could have more customization options for visualizations.

What recommendations would you give to someone considering this product?

See if you can do a trial so you can experience auto-capture, live data feed, define an event, and create a quick chart.

Pros

Caring
Saves Time
Respectful
Reliable

Cons

Charges for Enhancements

Rajesh G.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2026

When the entire usage record is automatically sav.

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

This platform seamlessly stores every activity instead of requiring pre defined rules.

What is your favorite aspect of this product?

Past usage patterns can be checked later. Answers to support and operations questions are already present in the data.

What do you dislike most about this product?

Additional layers need to be added for some analysis.

What recommendations would you give to someone considering this product?

I would recommend it to organizations where the it team needs to maintain a seamless usage history and decisions are based on hindsight.

Pros

Helps Innovate
Performance Enhancing
Effective Service
Caring

Cons

Vendor's Interest First
Less Friendly Negotiation
Leverages Incumbent Status

Jitendra Y.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2026

This tool saves everything first and allows.

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

This tool saves everything first and allows for thinking later. Theres no rush to define events.

What is your favorite aspect of this product?

Theres no fear that something might have been missed. Analysis doesnt break even when features keep changing.

What do you dislike most about this product?

Unnecessary events accumulate. Extra cleanup is required for deeper conclusions.

What recommendations would you give to someone considering this product?

Heap is like that because it captures first and allows for questioning later. I would recommend it to teams that build quickly and want to understand what actually happened later.

Pros

Continually Improving Product
Reliable
Unique Features
Client Friendly Policies

Cons

Less Caring
Less Efficient Service
Less Respectful

Latest Research

Heap

What is Heap?

Company Details

Need Assistance?

Heap Ratings

97 Likeliness to Recommend

56 Plan to Renew

92 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+77 Net Emotional Footprint

How much do users love Heap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Predictive Analytics Use machine learning to surface predictive insights and detect anomalies at scale, and provide data to make better decisions.

3rd-Party Integrations Integrates with a CDP or data layer to unify data from multiple systems for analysis and activation.

Product Analytics Measures usage of specific features, adoption, retention, and engagement with a product.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Session Replay Session replay with heatmaps or clickstream visualizations to diagnose issues, identify trends, or improve UX.

Website Analytics Tracks page views, sessions, user flows, and website-specific KPIs.

Privacy, Security, and Regulatory Compliance The vendor meets consumer privacy laws for the specific location (GDPR and CCPA), provides security, and complies with all other regulatory requirements.

Marketing Analytics Tracks campaign performance, attribution, and marketing ROI.

Cross-Channel Engagement Analytics Track and optimize user engagement and user flows across marketing campaigns and mobile apps by measuring ROI, retention, churn, and in-app behaviour.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Customer Identity Combine multichannel data into a single, cohesive view of each customer across touchpoints.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Website Analytics

Heap Reviews

Heather K.

Great Digital Analytics Tool!

Likeliness to Recommend

Pros

Cons

Rajesh G.

When the entire usage record is automatically sav.

Likeliness to Recommend

Pros

Cons

Jitendra Y.

This tool saves everything first and allows.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Predictive Analytics

3rd-Party Integrations

Product Analytics

Audience Segmentation

Session Replay

Website Analytics

Privacy, Security, and Regulatory Compliance

Marketing Analytics

Cross-Channel Engagement Analytics

Customer Journey Modelling

Customer Identity

Vendor Capability Ratings

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Vendor Support

Availability and Quality of Training

Breadth of Features