
What is Geotab?
Reduce fuel costs and take fleet efficiency to new heights.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
3
Since last award
97 Plan to Renew
5
Since last award
77 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Geotab?
Pros
- Inspires Innovation
- Saves Time
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Fuel Management
GPS Tracking
Asset Management
Vehicle Management
Vendor Management
Fleet Maintenance
Cargo Management
Driver Management
Inventory and Field Parts Management
Order Management
Dispatch Management
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Geotab Reviews

Diego N.
- Role: Human Resources
- Industry: Shipping
- Involvement: End User of Application
Submitted Jan 2023
Easy to use!
Likeliness to Recommend
What differentiates Geotab from other similar products?
Once you login, pretty simple and updated to use.
What is your favorite aspect of this product?
The layout of the site.
What do you dislike most about this product?
When changing password its annoying process.
What recommendations would you give to someone considering this product?
Give it a try its totally worth it and trustworthy.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Robyn M.
- Role: Operations
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Nov 2022
Geotab is an excellent option with the best FMC.
Likeliness to Recommend
What differentiates Geotab from other similar products?
Geotab integrates with every supplemental system and sets the bar for ease of installation and data integrity.
What is your favorite aspect of this product?
The breadth of data available is the best feature. Along with the mapping function.
What do you dislike most about this product?
That users must go through a reseller for Geotab. Some fleet management companies do it well, and others are poor. This drastically changes the experience for the customer.
What recommendations would you give to someone considering this product?
Make sure you partner with a reputable fleet management company in order to purchase your Geo tab services. We had a good fleet management company it is very difficult to navigate Geo tab on your own. And all of my years of using geotab, I was never in touch with someone representing Geo tab but rather a fleet management company resource.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy

Jess P.
- Role: Operations
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2022
Great Effort but offering to be desired
Likeliness to Recommend
What differentiates Geotab from other similar products?
The difference for Geotab was that they were integrated with Holmman and thus ARI. It made doing business easy and allowed for seammless integration with Fleet Management Company.
What is your favorite aspect of this product?
Some of the reporting was interesting, but overall the interface felt outdated and antiquated.
What do you dislike most about this product?
I think overall some of the reporting methodologies were difficult and not intuitive. The interface itself felt dated and not modern but overall the data was pretty good. The product offering made it difficult to truly customize to our needs.
What recommendations would you give to someone considering this product?
Think about what matters most to you - ask a ton of questions in different ways. I found that sometimes we were essentially saying the same things but in different "languages" and it left things to be lost in translation.
Pros
- Respectful
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Performance Enhancing