Drip Customer Reviews 2026 | Email Marketing

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Drip

Composite Score

6.8 /10

CX Score

7.4 /10

7 Reviews Write a Review

What is Drip?

Build your ecommerce brand—from customer acquisition to loyalty and retention with Drip. We give you the tools you need to build personal and profitable relationships with your customers at scale.

Company Details

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Drip Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

75 Likeliness to Recommend

64 Plan to Renew

76 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Drip?

0% Negative

26% Neutral

74% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 77

Dynamic Content

100

Surveys and Polling

100

Campaign Management

Content Authoring

Segmentation

Email Delivery

SPAM Compliance

A/B Testing

Sales Intelligence & Conversion Rates

Text Messaging

Basic Reporting and Analytics

Vendor Capability Ratings

Average 73

Quality of Features

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Implementation

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Business Value Created

Vendor Support

Usability and Intuitiveness

Drip Reviews

Snehil K.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2026

Powerful ecommerce tool for online stores!

Likeliness to Recommend

9 /10

What differentiates Drip from other similar products?

Drip stands out because of its insanely deep ecommerce integrations with shops like Shopify, letting you trigger workflows based on exact customer buying behavior. Its revenue tracking is also super detailed compared to basic email tools, though setting up the custom field tags can get a bit confusing for beginners.

What is your favorite aspect of this product?

My absolute favorite feature is the visual workflow canvas because it makes mapping out complex multi-step branches really intuitive. The pre-made abandoned cart playbooks save so much time, even if the editor occasionally gets a bit lagggy when loading huge sequences.

What do you dislike most about this product?

The pricing scales up steeeply as your contact list grows, which makes it pretty expensive for smaller stores. Also, there are no native landing page builders included, so your forced to pay for extra third-party software just to host your lead forms.

What recommendations would you give to someone considering this product?

Make sure you actually have an active online store to get the full value out of it, otherwise you're paying for complex features you wont even use. Take full advantage of their free trial period to see if the steep learning curve works for your team before commiting.

Pros

Reliable
Enables Productivity
Effective Service
Inspires Innovation

Mahinour A.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

I love using Drip

Likeliness to Recommend

9 /10

What differentiates Drip from other similar products?

It's very easy to use, the advanced email pruning features

What is your favorite aspect of this product?

Extreme simplicity yet advanced campaign builder

What do you dislike most about this product?

I wish we could build landing pages

What recommendations would you give to someone considering this product?

Drip beats mailchimp and hubspot in email marketing

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Mahinour S.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

The Best Tool for email marketing

Likeliness to Recommend

10 /10

What differentiates Drip from other similar products?

- Ability to resend unopened emails - Adding pop up form to our website blog - Creating workflows - Analytics about email campaigns

What is your favorite aspect of this product?

Easy set up and implementation

What do you dislike most about this product?

Nothing to mention at all

What recommendations would you give to someone considering this product?

Drip is the go-for tool for anyone who send email campaigns.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Drip

What is Drip?

Company Details

Need Assistance?

Drip Ratings

75 Likeliness to Recommend

64 Plan to Renew

76 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Drip?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Delivery The ability to send email to large number of recipients at-scale.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Text Messaging The capability to send messages by SMS in addition to email.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Drip Reviews

Snehil K.

Powerful ecommerce tool for online stores!

Likeliness to Recommend

Pros

Mahinour A.

I love using Drip

Likeliness to Recommend

Pros

Mahinour S.

The Best Tool for email marketing

Likeliness to Recommend

Pros

Schedule Your Call

Feature Ratings

Dynamic Content

Surveys and Polling

Campaign Management

Content Authoring

Segmentation

Email Delivery

SPAM Compliance

A/B Testing

Sales Intelligence & Conversion Rates

Text Messaging

Basic Reporting and Analytics

Vendor Capability Ratings

Quality of Features

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Implementation

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Business Value Created

Vendor Support

Usability and Intuitiveness