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Validity

DemandTools

Composite Score

7.5 /10

CX Score

7.5 /10

32 Reviews Write a Review

What is DemandTools?

DemandTools from Validity, is the secure data quality platform that enables organizations to clean and manage Salesforce data in less time, enabling everyone to do their jobs more effectively, efficiently, and profitably. Manage your data – duplicates, standardization, record reassignments, lead processing, and more – in record time and deliver high-quality data across your business.

Company Details

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Awards & Recognition

DemandTools won the following awards in the Data Quality category

Filter By

3 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2026

1 Top Rated Capabilities

5 Top Rated Features

2025

1 Top Rated Capabilities

7 Top Rated Features

2024

Service Experience
Product Impact

2023

0 Top Rated Capabilities

4 Top Rated Features

2023

1 Top Rated Capabilities

8 Top Rated Features

2022

DemandTools Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on DemandTools.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

2
Since last award

90 Plan to Renew

8
Since last award

84 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love DemandTools?

0% Negative

9% Neutral

91% Positive

Pros

Saves Time
Respectful
Appreciates Incumbent Status
Trustworthy

Feature Ratings

Average 86

Data Standardisation

100

Security and Access Control

100

Automated Data Quality Remediation

Metadata Management

Root Cause Analysis

Data Matching

Record Deduplication

Data Cleansing

Data Profiling

Data Quality Workflow Management

APIs and Integration

Vendor Capability Ratings

Average 81

Quality of Features

Business Value Created

Breadth of Features

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

DemandTools Reviews

Christine L.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2021

MS Excel can perform same functions quicker

Likeliness to Recommend

8 /10

What differentiates DemandTools from other similar products?

It seems more intuitive and easier to learn to use than similar products

What is your favorite aspect of this product?

The data dededuplication function

What do you dislike most about this product?

I found that I could perform many tasks quicker by writing formulas in MS Excel rather than using DemandTools, although DT was slightly more accurate

What recommendations would you give to someone considering this product?

If you are not very proficient with formulas in MS Excel and have the budget, this is a good solution

Pros

Respectful
Helps Innovate
Performance Enhancing
Enables Productivity

Elisabeth K.

Role: Information Technology
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2021

Have do Salesforce without it

Likeliness to Recommend

9 /10

What differentiates DemandTools from other similar products?

Support is technologically knowledgeable, the price they offered allowed for growth

What is your favorite aspect of this product?

The features

What do you dislike most about this product?

It has a bit of a learning curve

What recommendations would you give to someone considering this product?

Go for it. If you have the budget, it is worth it.

Pros

Acts with Integrity
Continually Improving Product
Reliable
Performance Enhancing

Role: Operations
Industry: Transportation
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Feb 2021

Tremendous Time Saver and Excellent for DataUpkeep

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

DemandTools

What is DemandTools?

Company Details

Need Assistance?

Awards & Recognition

DemandTools Ratings

88 Likeliness to Recommend

2 Since last award

90 Plan to Renew

8 Since last award

84 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love DemandTools?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Standardisation Enforcement of consistent formats, naming conventions, codes, and taxonomies. Includes parsing, lookup-based standardisation, and industry compliance.

Security and Access Control Controls access to data quality processes and sensitive data through role-based permissions, masking, encryption, segregation of duties, and auditing for teams.

Automated Data Quality Remediation Automated correction of quality issues using rules, policies, and machine learning, plus approval workflows, with scheduled or event-driven remediation support.

Metadata Management Captures, organizes, and maintains information about data assets, including their definitions, lineage, ownership, and usage.

Root Cause Analysis Visual mapping of data flows from source to consumption showing transformations and dependencies. Enables root-cause analysis and impact assessment.

Data Matching Includes fuzzy matching, data comparison, and data merging.

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling, such as address standardization and the correction of known invalid values.

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Data Quality Workflow Management Manages and automates data quality tasks, approvals, issue resolution, and stewardship activities across the organization.

APIs and Integration Provides APIs and integration capabilities to connect data quality processes with enterprise applications, data platforms, and workflows.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

DemandTools Reviews

Christine L.

MS Excel can perform same functions quicker

Likeliness to Recommend

Pros

Elisabeth K.

Have do Salesforce without it

Likeliness to Recommend

Pros

Tremendous Time Saver and Excellent for DataUpkeep

Likeliness to Recommend

Pros

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2
Since last award

8
Since last award

3
Since last award

Feature Ratings

Data Standardisation

Security and Access Control

Automated Data Quality Remediation

Metadata Management

Root Cause Analysis

Data Matching

Record Deduplication

Data Cleansing

Data Profiling

Data Quality Workflow Management

APIs and Integration

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness