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Validity

DemandTools

Composite Score
7.5 /10
CX Score
7.5 /10
Category
DemandTools
7.5 /10

What is DemandTools?

DemandTools from Validity, is the secure data quality platform that enables organizations to clean and manage Salesforce data in less time, enabling everyone to do their jobs more effectively, efficiently, and profitably. Manage your data – duplicates, standardization, record reassignments, lead processing, and more – in record time and deliver high-quality data across your business.

Company Details


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Awards & Recognition

DemandTools won the following awards in the Data Quality category

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DemandTools Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on DemandTools.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

2
Since last award

90 Plan to Renew

8
Since last award

84 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love DemandTools?

0% Negative
9% Neutral
91% Positive

Pros

  • Saves Time
  • Respectful
  • Appreciates Incumbent Status
  • Trustworthy

Feature Ratings

Average 86

Data Standardisation

100

Security and Access Control

100

Automated Data Quality Remediation

92

Metadata Management

92

Root Cause Analysis

92

Data Matching

90

Record Deduplication

89

Data Cleansing

88

Data Profiling

87

Data Quality Workflow Management

86

APIs and Integration

83

Vendor Capability Ratings

Average 81

Quality of Features

89

Business Value Created

89

Breadth of Features

87

Ease of Implementation

86

Ease of IT Administration

83

Ease of Data Integration

80

Availability and Quality of Training

80

Vendor Support

79

Product Strategy and Rate of Improvement

79

Ease of Customization

77

Usability and Intuitiveness

69

DemandTools Reviews

Beth F.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2021

Great capabilities but really needs an updated UI!

Likeliness to Recommend

10 /10

What differentiates DemandTools from other similar products?

Demand tools is an incredibly powerful tool and a rather inexpensive price that can really help administrators and power users manage data. No matter what data collection routines and rules you put in place, the data just isn't going to cleanse itself. Having this tool handy when you want to swap out on value for another puts those capabilities into the hands of the end user instead of our 1 single admin. If you are still use data uploaded (does that even exist), it's time for an upgrade.

What is your favorite aspect of this product?

The deduplication feature is hands down my favorite. I built out multiple levels of scenarios and hand them over to be executed by a data entry person. Level 1 -clear match, automatically de-dupe! Level 2 - strong match - eyeball the records in the grid and you will be able to quickly pick the master record. Level 3: Possible match, may need to actually go into Salesforce to determine whether to merge! The best part is that YOU determine what your rules are. You build rules for matching, rules for dynamically determining the master record, as well as the ability to manually determine master.

What do you dislike most about this product?

The UI on this needs serious updating. The power behind the product is there - but it can be hard to train people to use it to it's full potential because of the UI. I hope it gets a facelift soon!

What recommendations would you give to someone considering this product?

Take it for a spin, get a trial and talk to a rep. Every time I talk to a rep, they are wonderful. Not pushy sales people and they will just tell you if there is a better way to accomplish something. I've been using this tool for years and I would not want to manage an org without it. Trust your power users and push some data administration tasks out to the masses!

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Slower Product Innovation
  • Charges for Enhancements
  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Mar 2021

Great for mass updating!

Likeliness to Recommend

8 /10

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Reliable

Meredith S.

  • Role: Information Technology
  • Industry: Education
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2021

Great tool for technically inclined end users

Likeliness to Recommend

10 /10

What differentiates DemandTools from other similar products?

The matching abilities are great, and the option to automate on a VM is a really nice feature

What is your favorite aspect of this product?

Being able to create different scenarios that work together to insure the highest level of deduplication, along with the ability to automate the scenarios running with Jobs Builder

What do you dislike most about this product?

The biggest struggle is training end users. It would be helpful if there was a more intuitive way to run a scenario for end users, rather than having to teach them to click forward on several steps without touching anything. Also, it would be nice to provide an error log to be delivered to IT anytime an error popped up. Errors frequently popped up anytime a new field was added to our Salesforce platform.

What recommendations would you give to someone considering this product?

To have IT set it up and set up automation, and only have functional users use it for duplicates that cannot be done on an automated basis.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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