What is D&B Rev.Up ABX?
Target the right buyers and personalize engagement across channels with account-based experiences at scale. D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
78 Likeliness to Recommend
86 Plan to Renew
77 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love D&B Rev.Up ABX?
Pros
- Respectful
- Trustworthy
- Effective Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Omnichannel Integration
Data Security
Real Time Capabilities
Dashboards, Analytics and Reporting
Data Aggregation
CRM Integration
Behavioral Triggers
Data Enrichment
Vendor Capability Ratings
Ease of Implementation
Product Strategy and Rate of Improvement
Availability and Quality of Training
Quality of Features
Vendor Support
Ease of IT Administration
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Customization
D&B Rev.Up ABX Reviews
Shubham J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
Unmatchable insights for right ICPs
Likeliness to Recommend
What differentiates D&B Rev.Up ABX from other similar products?
Unmatchable suite for Sales, anyone looking to make their team spend their time with right ICP this is surely a no brainer
What is your favorite aspect of this product?
Helps us with the right actionable data that helps the team prepare for the right accounts & right ICPs. Our team leverage it to spend most their research on right ICPs.
What do you dislike most about this product?
I wished it was a little cost efficient & made it easier to implement
What recommendations would you give to someone considering this product?
One of the best tools out there! Once you try it and get used to the data you need, this works magical
Pros
- Unique Features
- Efficient Service
- Inspires Innovation
- Caring
Jameson-Coop I.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Feb 2026
Effective B2B Account-Based Marketing Platform.
Likeliness to Recommend
What differentiates D&B Rev.Up ABX from other similar products?
It stands out with rich business firmographic data and strong account centric orchestration for BEB marketing.
What is your favorite aspect of this product?
My favorite aspect is its rich business data that helps target and engage high‑value accounts more effectively.
What do you dislike most about this product?
What I dislike most is that the platform can be complex to implement and may require significant setup and training.
What recommendations would you give to someone considering this product?
I would recommend starting with a clear account‑based strategy, ensuring your team has proper training, and integrating key data sources first to get the most value from the platform.
Pros
- Unique Features
- Efficient Service
- Inspires Innovation
- Saves Time
Rajesh T.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Mar 2025
ABX Platform with Robust Data but a Steep Learning
Likeliness to Recommend
What differentiates D&B Rev.Up ABX from other similar products?
This stands out from other Account-Based Experience (ABX) platforms due to its powerful data-driven approach, AI-powered insights, and seamless integration with Dun & Bradstreet’s (D&B) extensive B2B data network.
What is your favorite aspect of this product?
its strong data governance and compliance standards give businesses confidence in executing campaigns without privacy concerns. The combination of AI-driven insights, enterprise-grade data, and seamless integrations makes Rev.Up ABX a standout choice for B2B marketers
What do you dislike most about this product?
one of its drawbacks is the complexity of setup and integration. Since it leverages Dun & Bradstreet’s vast data network, businesses may require significant onboarding time to properly integrate their CRM, marketing automation, and ad platforms for seamless activation.
What recommendations would you give to someone considering this product?
If you're considering D&B Rev.Up ABX, here are some key recommendations to maximize its value 1.Customize Segmentation & Targeting 2.Monitor Performance & Optimize 3.Clarify Pricing & ROI Expectations And many more.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing