What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Efficient Service
- Reliable
- Trustworthy
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Outbound
Campaign Execution
Social Moderation and Workflow Management
Social Post Archival
Social Media Channel Integration Inbound
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Buffer Reviews
Lauren S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
Gets the job done, but could be better
Likeliness to Recommend
What differentiates Buffer from other similar products?
This is hard to say. It's pretty similar to other social media management tools. I guess the real differentiator is its simplistic user interface? I could see it being particularly useful for people who do social media part time or are unfamiliar with posting regularly.
What is your favorite aspect of this product?
I like that I can post across social platforms from one singular view/place. It made it easy to syndicate content and saved me time and hassle. Especially since Facebook is a total pain to navigate anymore.
What do you dislike most about this product?
Buffer lacks some of the more advanced features offered by competitors like Hootsuite or Sprout Social, which I needed for my job. It didn't really have as in-depth social listening tools or CRM integration.
What recommendations would you give to someone considering this product?
f you're a small business owner, a blogger, or a freelancer who needs a straightforward tool for scheduling posts and basic analytics, Buffer is an excellent choice. However, if you require more advanced features like in-depth social listening, CRM integrations, or extensive automation, you might want to explore other options.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
Sunil S.
- Role: Consultant
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Nov 2023
Fantastic product!
Likeliness to Recommend
What differentiates Buffer from other similar products?
simple interface and UI
What is your favorite aspect of this product?
scheduling
What recommendations would you give to someone considering this product?
signup for the trial, its worth it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dawn Christine J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Favorite tool for social scheduling
Likeliness to Recommend
What differentiates Buffer from other similar products?
I've always found Buffer highly intuitive to use and have implemented it at several companies as well as use it personally.
What is your favorite aspect of this product?
Love the app and the ability to review/approve posts from others on my team.
What do you dislike most about this product?
Nothing---it gave me everything I needed for starting out!
What recommendations would you give to someone considering this product?
Don't expect the world, but if you're getting started in social scheduling and need something that you can set and forget (especially if you're on a small team and/or a small budget), Buffer is definitely the way to go.
Pros
- Reliable
- Transparent
- Helps Innovate
- Enables Productivity
