What is BrightEdge?
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
1
Since last award
82 Plan to Renew
1
Since last award
74 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+69 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love BrightEdge?
Pros
- Respectful
- Trustworthy
- Fair
- Acts with Integrity
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Alerts
Content Optimization
Keyword Research
Competition Analysis
Rank Tracking
Analytics and Reporting
On-Page Tracker/Optimization
Auditing
Local SEO
Backlink Tools
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
BrightEdge Reviews
Brady A.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Apr 2021
Comprehensive platform with actionable insights
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
BrightEdge's platform is based on creating actionable insights from data sourced directly from their first-party tools. The customer success team support is also unique; the biweekly calls with our success manager provide a level of accountability and support that is much needed! Additionally, many tools like BrightEdge have hard caps on how many URLs you can crawl or how many users you can have in the platform. That is not the case with BrightEdge!
What is your favorite aspect of this product?
I think my favorite aspect is how execution and reporting are built into the workflow of the product. You can build dashboards that correlate work done in the system to performance on the website.
What do you dislike most about this product?
I think that there are a few tools that are cumbersome to use. Assigning tasks is a bit laborious, and I wish a few parts of the overall workflow could be automated instead of manually achieved.
What recommendations would you give to someone considering this product?
Ask about their new feature AutoPilot, and automated set of tools to optimize fundamental parts of your website that are typically "low-hanging fruit". More generally, consider if you are happy with how you currently report the value of your SEO work and content strategy. Do you have the means to communicate with data that is clear how to increase the performance of your content? If not, you should seriously consider BrightEdge!
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Caring
Allie F.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2021
Comprehensive analytics, lots of info
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
Comprehensive analytics
What is your favorite aspect of this product?
Analytics
What do you dislike most about this product?
Not sure, some tabs could be confusing
What recommendations would you give to someone considering this product?
Have a demo
Pros
- Enables Productivity
- Helps Innovate
- Continually Improving Product
- Reliable
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2021
Easy to implement and start reporting on SEO
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing