What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
95 Plan to Renew
3
Since last award
83 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Client Friendly Policies
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Asset Management
Social Response Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Sentiment Analysis
Social Moderation and Workflow Management
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Usability and Intuitiveness
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Ease of IT Administration
Ease of Data Integration
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Brandwatch Reviews
Aiz M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
Fantastic Product.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is very easy to use and understandable.
What is your favorite aspect of this product?
The Uniqueness of it.
What do you dislike most about this product?
Nothing is to dislike about it.
What recommendations would you give to someone considering this product?
You will love it and like it .
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Harshali R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2024
Perfect Tool to Monitor Brand Over Social Media.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
The uniqueness makes this different from other products like I can set the alert on my brand name and other industry related keywords to track what people are writing about my brand name and I can check the things and navigate all the relevant things easily in this tool.
What is your favorite aspect of this product?
I can easily set the alert and get alerts on time about my Brand and can check full report of posts and how my content is doing over the all social media channels. Simple to schedule to post over all the social media channels.
What do you dislike most about this product?
Sometime takes time to load the content.
What recommendations would you give to someone considering this product?
Best for social mentions and send alerts on time.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Saves Time
Shashank S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Great tool for Social Media Listening & Publishing
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Brandwatch stands out with its powerful social listening and analytics. It offers deeper insights, better data visualization, and more customizable reports than most competitors. Its AI-powered features and huge data coverage also give it an edge for spotting trends and doing in-depth market research.
What is your favorite aspect of this product?
My favorite thing about Brandwatch is how it turns mountains of social data into clear, actionable insights. The visualizations and custom dashboards make it easy to spot trends and track brand performance at a glance.
What do you dislike most about this product?
The learning curve can be steep. It's packed with features, which is great, but it can feel overwhelming at first. Some users find the interface a bit clunky and not as intuitive as they'd like.
What recommendations would you give to someone considering this product?
Take advantage of the free trial and training resources. Start with basic features and gradually explore more advanced ones. Be clear about your goals - Brandwatch is powerful but overkill if you just need basic social monitoring. Compare pricing plans carefully and make sure it fits your budget long-term.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
