What is Adobe CX Enterprise?
Adobe CX Enterprise (formerly Adobe Experience Cloud) delivers personalized, on-brand content and experiences across the entire customer lifecycle with Adobe's end-to-end agentic system for CXO.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
94 Plan to Renew
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe CX Enterprise?
Pros
- Continually Improving Product
- Enables Productivity
- Security Protects
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Email Marketing Automation
Marketing Asset Management
Social Media Marketing Management
Marketing Workflow Management
Community Marketing Management
Advanced Data Segmentation
Marketing Operations Management
Mobile Marketing Management
Multi Channel Integration
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Adobe CX Enterprise Reviews
Daksh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2021
Has a lot of features
Likeliness to Recommend
What differentiates Adobe CX Enterprise from other similar products?
Adobe provides many services itself which complement marketing cloud very well like Adobe suite. It also has a simple interface and the learning curve is not very high for many of its features.
What is your favorite aspect of this product?
It has a really good targeting system and mostly targets people that are interested in buying a specific product,leading to high selling rate. Its customer support is also very responsive and very helpful.
What do you dislike most about this product?
It is costlier than its competitors.Its implementation is lengthy,long and complicated. It is also tough to integrate it with social media.
What recommendations would you give to someone considering this product?
I would highly recommend it to large business owners but not the small one due to its high costs. Except the costs,it is very good for email marketing.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Sthefany B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Apr 2021
Increase the productivity of your company
Likeliness to Recommend
What differentiates Adobe CX Enterprise from other similar products?
Adobe Marketing Cloud provides a set of tools that allow you to create a personalized experience for all customers. It allows creating very defined consumer segments to be able to design advertising campaigns more adapted to the interests or needs of the clients. This makes it much easier to get their attention and reach the end goal. Personalize interactions and connect with customers via email, mobile devices, social media, ads, and the web, all from the cloud and with a single platform.
What is your favorite aspect of this product?
It has a simple to use interface. It has various communication channels, from emails, sms to push notifications, also passing through the web environment and advertising spaces. It facilitates the customization of segmentations in a simple and fast way, from a whole series of programmed actions to welcome the new user, or sending satisfaction surveys at the right time. It has a fast search engine that comes with many functions and is managed through easy-to-use control panels, planning each interaction during and through the entire life cycle of the consumer or user.
What do you dislike most about this product?
It is necessary to incorporate more documentation to make the most of its functions and it is necessary to evaluate the cost in relation to the results obtained in the organization.
What recommendations would you give to someone considering this product?
Adobe Marketing Cloud allows you to manage a large volume of data, both from its own sources and from other partners, and makes it easier to complete the information we have about our users at a much deeper level than any other program of these characteristics. I recommend its implementation.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Alicia D.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Management and Renewal
Submitted Apr 2021
Fantastic Services! Use it every day!
Likeliness to Recommend
What differentiates Adobe CX Enterprise from other similar products?
creative freedom
What is your favorite aspect of this product?
being able to uploade and create my own designs
What do you dislike most about this product?
nothing. this is the best product i have ever used
What recommendations would you give to someone considering this product?
I would not recommend anything else.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Efficient Service