Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

It creates personalized experiences that facilitate greater customer acquisition and analyzes the different contact experiences on your website, its different options for automating campaigns, allows the management of different types of content, integrates social networks to capture leads through forms, its complete solution for testing email marketing campaigns, is easy to use, actually consists of functions and features quite robust for marketing and sales automation.

What is your favorite aspect of this product?

Its high performance for marketing automation, compatibility with many CRM tools, detailed tracking of customer processes, easy campaign and workflow management, excellent web analytics reports and dynamic content.

What do you dislike most about this product?

The cost of the modules is a bit high and it does not have its own CRM.

What recommendations would you give to someone considering this product?

If you are looking to mature your marketing and sales operations Adobe Marketo engage is an excellent choice, it is ideal for lead management as it has the best version of campaigns and features that facilitate the development of digital marketing, it is highly customizable and flexible, plus easy to use, definitely one of the most robust enterprise marketing platforms on the market that will benefit all the productivity and revenue of your company.

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is different from other products because of its innovation and its excellent platform for integrated marketing automation, its powerful features for lead management, inbound and multichannel marketing, its high execution capacity, its robust technology for customer relationship management, as it offers customizable experiences that allow greater customer acquisition, its adaptation and integration with different CRMs, besides being ideal for any type of company regardless of its size, activity or the work they do, promoting productivity and growth.

What is your favorite aspect of this product?

It makes it easy to find, capture, generate and manage leads and allows detailed tracking of your process from start to finish, creates unique experiences for customer satisfaction regardless of their tastes, is easy to use, and its dashboards and reporting features are outstanding.

What do you dislike most about this product?

Its cost is a bit high compared to other products and each new feature that is included as an add-on has an additional cost.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is perfect for lead management and account-based marketing automation, allowing the unification of work teams, quite intuitive designed to facilitate the growth of organizations and achieve business success in the short term.

What differentiates Adobe Marketo Engage from other similar products?

Its immediate sales, marketing and CRM automation power, its unmatched lead management capabilities, its intelligent list segmentation, its AI campaigns and workflow, and its ability to personalize the customer experience make it a very reliable and well-performing platform.

What is your favorite aspect of this product?

What I like most about marketo engage is its simple and easy to use user interface, it allows importing and exporting data, as well as the creation of reports and statistics, its ease of creating landing pages, managing tags and sending mailings, it also allows planning and optimizing marketing campaigns and thus minimizing the time to perform operational tasks.

What do you dislike most about this product?

I am very annoyed by the constant failures with the email template creator, every time you want to perform the proper management registers startup errors, something that is usually very overwhelming, plus its cost is a bit high.

What recommendations would you give to someone considering this product?

There are many alternatives to choose from to achieve marketing automation but none as compact, efficient and robust as marketo engage, it is adaptable in small, medium and large companies, it is only familiarization with its use and then you will get absolute control, which represents amazing results for your organization and team work for that reason I recommend it.