What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Text Messaging
Campaign Management
Auto-Responders
Contact Database
Surveys and Polling
Mobile Optimized
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Maria P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Adobe Marketo Engage - A Famous Marketing Tool
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It is flexible and simple platform. The user interface is quite clean and easy. It allows different teams and users’ to collaborate and communicate within a single application. It allows users’ to organize e-mails as well.
What is your favorite aspect of this product?
It is extensible platform and it integrates very well with other applications. Users’ can get different free features from this. It gives users’ the opportunity to automate. User can keep all their subscribers or customers at one place.
What do you dislike most about this product?
It has slow processing speed which agitates the user. Some functionalities can be difficult to perform. Reporting and creating analytics feature can be a bit time-consuming and difficult for the users’.
What recommendations would you give to someone considering this product?
The speed of this platform should be made fast for better user experience. made easy so that user would not have to learn it. Reporting and analytics feature should be made better.
Pros
- Performance Enhancing
- Unique Features
- Effective Service
- Caring
Ae-Cha S.
- Role: Industry Specific Role
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2022
Adobe Marketo Engage, best integrating tool.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
They are easy to use. The forum is easy to use and I can send good emails even if I do not have coding skills or are an expert. With several templates to choose from there is certainly something for everyone. The user community I have created is also amazing.
What is your favorite aspect of this product?
This software customer support team is very nice and always ready to help and whenever I have problem with some feature, I can get an instant solution. It’s is really amazing to me.
What do you dislike most about this product?
Our website has slowed down the process. I felt like I was working faster than an app. additionally, , one that can be easily overlooked by the user. Make sure everyone in the system is properly licensed and properly trained.
What recommendations would you give to someone considering this product?
This software has to offer to satisfy any business needs, like it tracks my performance and analysis it without any traffic interruption. So yes, it is definitely recommended to the beginners.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Caring
Alex D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Amazing robotization framework!
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Draw-in is very appropriate for making an extremely captivating substance that you can impart to your crowd inside the framework. You can then utilize the framework to convey the substance through customized touchpoints the innovation Adobe brings. Adobe Marketo Engage highlights are great for creating a highly intuitive substance with which we can speak with our clients inside the stage. We may then use the stage to give the material, employing custom-made communications given by Adobe's advances. Marketo's UI is best for email advertising.
What is your favorite aspect of this product?
Adobe Marketo Connect with has at present been used to score possibilities before they began moving towards Salesforce. It demonstrates to simply be a rescuer of their action, and it fills in as a central spot. Just because of its benevolence, I would firmly recommend Adobe Marketo Lock-in. You can mechanize your computerized business, sync them with different frameworks, and help the rest of your business with planning or other basic logical exercises. Likewise, it offers a great many highlights to get to various measurements for your business needs.
What do you dislike most about this product?
I wish pulling reports across the workspaces were conceivable. Announcing for every locale should be possible independently however while attempting to gauge worldwide missions and endeavors at scale, it is additional tedious. Likewise, Marketo reveals that every day passes with a ton to be wanted. It is exceptionally restricted in what can be pulled, and when you do construct a report, it consumes a huge chunk of time to populate. Utilizing the income cycler to assemble email execution measurements is conceivable.
What recommendations would you give to someone considering this product?
Adobe Marketo Draw-in is appropriate for making predictable correspondence with the clients in the framework. Then you can convey content reliably and keep your clients connected through customized touch focuses utilizing the innovation. On the off chance that you can find a mission that functions admirably, you can likewise clone it which saves a ton of time. The framework is less fit as a completely utilitarian CRM. Combinations to CRM are accessible and seeing client ventures is more proper as indicated by me.
Pros
- Trustworthy
- Effective Service
- Fair
- Generous Negotitation