What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Text Messaging
Campaign Management
Auto-Responders
Contact Database
Surveys and Polling
Mobile Optimized
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Julie A.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2022
Adobe Marketo Engage, powerful tool!
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage help us to chase leads from channels to channels without spending too much time on the procedure. They allow us to perform email automation and personalization of our data and information. Using their automated workflows, we can do lead management and can update our lead information. We can perform integration with marketing, analytics and CRM platforms.
What is your favorite aspect of this product?
Adobe Marketo Engage help us to deliver winning and lead based marketing platform to our clients. They help us to deliver most relevant content in real time without any delay. They help us to engage coordination with our clients both online and in-person so we have complete information about our clients and customers. It is very adaptable to our company and our requirements.
What do you dislike most about this product?
Adobe Marketo Engage becomes slow and does not perform well when dealing with bulky files and large amount of data. There must be more area for adding customized email templates and there should be more area for sending more dynamic email templates which should be in form of different blocks.
What recommendations would you give to someone considering this product?
Adobe Marketo Engage s best recommended for its simplicity. The email templates are best to use and they are easy to pull basic metrics.
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Efficient Service
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2022
Adobe Marketo Engage for powerful email marketing
Likeliness to Recommend
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Caring
Jessica J.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Mar 2022
Marketing Campaign Tool that really works
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo is a lead scoring stage for the amateurs to lead their business in a useful and effective way. It is extremely speedy in sending messages. It's an association of information and mechanization framework, both are sufficient. Its features of detailing information and memberships have empowered us to impart the records to outcasts considerably more without any problem. It sends the email right to the designated individuals. It is likewise engaged with occasion movement logging. It is very adaptable.
What is your favorite aspect of this product?
I have been involving Adobe Marketo for just about 10 years and is generally my foundation of decision. In pretty much every utilization case, Marketo will win out, as I would see it. I love the wonderful way Marketo bunches everything into a "program," making it more straightforward to investigate promoting drives. The mix between Salesforce is top-notch. I like the capacity to parcel the information base when required and have effectively utilized work areas that were fitting for various specialty units which have been extremely helpful to keep clients, announcing, and programs isolated.
What do you dislike most about this product?
The restricted idea of the custom exercises. You are provisioned with ten custom exercises, so on the off chance that you anticipate coordinating to an outside stage that uses exercises, you want to pick a higher bundle that is cost-restrictive contrasted with different players in the space.
What recommendations would you give to someone considering this product?
Adobe Marketo is appropriate to make a mind-boggling marketing mechanization framework with many moving parts. Counting yet not restricted to: information base administration, overseeing complex, and a wide assortment of email campaigns, structures, points of arrival, administrator settings with the client the executives, associations with outsider frameworks.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Inspires Innovation