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Adobe Marketo Engage Logo
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Adobe Systems

Adobe Marketo Engage

Composite Score
7.7 /10
CX Score
8.2 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 87

E-Mail Campaign Management

90

Sales Analytics

89

Workflow Automation

89

Omnichannel Campaign Management

88

Conversation Coaching

87

CRM Integration

87

Next-Best-Action Recommendations

85

Dialer Integration

84

Pipeline Management

84

E-Mail Integration

84

Call Management

83

Vendor Capability Ratings

Average 87

Product Strategy and Rate of Improvement

92

Business Value Created

88

Ease of Implementation

88

Ease of Data Integration

88

Vendor Support

87

Ease of IT Administration

86

Breadth of Features

86

Quality of Features

86

Availability and Quality of Training

86

Usability and Intuitiveness

83

Ease of Customization

83

Adobe Marketo Engage Reviews

Morris S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2025

Best Marketing Service

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo is more secure from data breach

What is your favorite aspect of this product?

the security

What do you dislike most about this product?

nothing so far i this is unlikeable

What recommendations would you give to someone considering this product?

This is the best marketing solution out there

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Olga Z.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Powerful sales and marketing automation platform

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

It is the pioneering most powerful marketing automation platform that added sales and now it's a powerhouse.

What is your favorite aspect of this product?

Marketing automation that can power sales pipeline seamlessly.

What do you dislike most about this product?

Nothing to dislike, pricey.

What recommendations would you give to someone considering this product?

It is not easy to implement and will take some time, make sure you have resources.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Fernando C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Marketo Sales Connect is perhaps one of the best

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

The truth is that this program is an immediate solution to get more clients in Record time. I have to admit that before having the help of this program, the visit of clients to the company's pages was not so crowded, it was where Marketo Sales Connect did the enormous job of completely changing our work methodology to connect with our public and what I like the most is that I keep track of it from the comfort of my email,

What is your favorite aspect of this product?

Marketo Sales Connect is perhaps one of the best programs to keep track of all your marketing steps from your email, we are a great work team that has consolidated itself in the advertising area thanks to the support of this program, Marketo Sales Connect It is the main tool to carry out a stable interaction with clients who are interested in our services and this program offers a number of tools that you can automate to have more responses. The automation of this program makes it suitable for not worrying about the advertising area Since this program will be in charge of making the name and image known,

What do you dislike most about this product?

My work team has complained on a couple of occasions about the price of this program, the truth is that we have analyzed the market and this program is perhaps the most expensive of all in its area, a good idea would be to implement it to your clients more frequent a better payment plan to continue taking advantage of their services, since in our case there are many employees and computers where we install this program and we want to continue implementing it, on the other hand for my coworkers who do not have much experience with handling These programs have a very difficult time running the program without any kind of advice.

What recommendations would you give to someone considering this product?

This program was created with the best technology of the moment, this will allows us to have versatility when configuring certain aspects to make it more dynamic and personalized, we have created a good and great reputation thanks to the help of this program, all clients are happy with each of the commercial processes that we carry out, the objective of Marketo Sales Connect is to improve the advertising campaigns of any type of company to give them a more notable impact on sales and our team. His type of work has fascinated him to work hand in hand with him thanks to the incredible results.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
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