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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Erick M.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

Fantastic and robust email marketing platform.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

In the market, you will find many softwares for email marketing but the best of them all is Adobe Campaign. One thing I like most about it is its affordability, accessibility and functionality. It is simple to get started with and even new users require no training. It is a fantastic and exceptional product that allows us to collaborate with clients and business partners around the world.

What is your favorite aspect of this product?

I like the ability to create multiple campaigns and send them instantly. It is a powerful and time saving application since it allows us to market our services online. I like the fact that Adobe Campaign comes at an affordable price thus making it affordable to all sizes of companies. It allows you to send outbound emails within few seconds, building and personalizing emails and easily manage email lists. Adobe Campaign customer support team is readily available.

What do you dislike most about this product?

Since i started using Adobe Campaign i have never experienced any challenging issues. In fact, it is an excellent and outstanding product for email marketing.

What recommendations would you give to someone considering this product?

To anyone considering Adobe Campaign, my advice to them is to go ahead and implement it since it is an excellent and outstanding solution for email marketing.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Alyssa G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

A multi-channel campaigns tool for marketers

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe has provided the best communications and interactions experience for customers of our company business with its enhanced capabilities of running and building remarkable emails and marketing campaigns for our company business. We get our visualized data analytics regarding the impact of our sales campaigns. Task distribution has become easy as well. It gives you the best control over your marketing activities at every step of your journey.

What is your favorite aspect of this product?

It provides us transparency into our business insights, the impact of our marketing campaigns, and our customer’s behavior, which help us better understand the market demands and drive sales effectively. All the personalization and customization tools are easily accessible. We are allowed to personalize our dashboard, overall, this platform has contributed a lot in increasing our business efficiency and productivity.

What do you dislike most about this product?

Its Customer support service is too slow in responding to the user’s queries so it only benefits those with technical skills.

What recommendations would you give to someone considering this product?

I suggest that this platform is suitable for those businesses where the marketing staff is familiar with coding and other technicalities of digital frameworks, otherwise all the time would be spent while learning about these technicalities.

Pros

  • Efficient Service
  • Effective Service
  • Helps Innovate
  • Reliable

Gatitu M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

Email Marketing Made Easy

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

When it comes to email marketing campaigns, Adobe Campaign is unique in that it makes both email marketing and automation easy. It makes it easy to view and track campaign success. With this software, you can leverage customer data to make your campaigns a success.

What is your favorite aspect of this product?

I like that Adobe Campaign is multi-purpose - handles both email marketing and marketing automation. I like that using Adobe Campaign is easy and you can view and compare different aspects on one display. Tracking success and getting reports and insights is easy.

What do you dislike most about this product?

No bad experiences with Adobe Campaign. It has been an amazing marketing tool.

What recommendations would you give to someone considering this product?

I recommend Adobe Campaign for both email automation and email marketing. The software offers great features and has proved to be a capable marketing tool. It is affordable too.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Inspires Innovation

Most Popular Adobe Campaign Comparisons

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