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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Get AssistanceAdobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Raj k.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Jan 2022
Everything for marketing in control for your org
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It's very powerful as compared to others. The interface is very easy to use.
What is your favorite aspect of this product?
Monitoring and reporting the campaigns insights and analytics is my favourite part. It helps a lot as it comes from market leader "ADOBE"
What do you dislike most about this product?
I have never found anything within the adobe campaign that I dislike except for it crashes many times and it's slow when running more than 1 campaign at times. Again it could be my server but happens quite often which should be dealt with
What recommendations would you give to someone considering this product?
I have used the product for all email marketing and marketing automation, this has resulted in making our business generate over 50% increased conversions and enhanced re-engagement.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jose R.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
Adobe campaign is being widely used in our company
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe is making significant difference in our marketing campaigns. The customization it offers is marvelous, we can customize different dashboards according to our needs and desires. As customer is the key in campaigns, it helps us communicate with customers in real-time and we can communicate with them by providing solutions and answering queries in timely and professional manner.
What is your favorite aspect of this product?
Adobe campaign is being used and known for creating good quality campaigns by utilizing all social media channels. It has a great user-friendly interface which allows us to edit and market certain content. According to our needs, we can customize different posts for our different social media channels.
What do you dislike most about this product?
Not everyone can use Adobe campaigns as it’s very technical. Firstly, your marketing skills needs to be upgraded, secondly, your tech skills should be overwhelming good to keep up with this software.
What recommendations would you give to someone considering this product?
It is for sure user-friendly but only to those users who are marketing specialists and tech-oriented. Not everyone can use Adobe campaigns as it’s very technical.
Pros
- Saves Time
- Generous Negotitation
- Helps Innovate
- Continually Improving Product
Kaikai M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
Email Marketing Made Easy With Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign makes marketing easy in that by using Customer data, the software makes it seamless to design, coordinate, and deliver customer campaigns that customers want. In addition, channeling these campaigns is easy as we ca do so via offline channels, emails and messages.
What is your favorite aspect of this product?
Adobe Campaign makes designing campaigns easy. Offers great features and supports multi channel delivery when campaigning. The software is affordable
What do you dislike most about this product?
New users will always have trouble understanding this software.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign more so for email marketing. It makes designing campaigns easy and also allows offline marketing. It's affordable and meets most online email marketing needs
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
