What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Akina E.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Apr 2022
Content Marketing Platform for advanced campaigns
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It is commonly known for its best truly advertising campaigns on the lookout. We can change the web, email, and cell phone insight of each customer by customized campaigns across the entire organization. The customization on various channels for various customers is easy, and the work process and altering are truly conceivable. It likewise provides us with the choice of a customizable dashboard to customize according to our longing, and every one of the elements will be at our fingertips.
What is your favorite aspect of this product?
One of the most outstanding substances promoting programming that gives you to customize computerized advertising campaigns. Moreover, it has an assortment of important and pragmatic tools that make the general experience excellent. Also, the user interface is straightforward and work on it.
What do you dislike most about this product?
The tools are very little used and have no spring-up data for better agreement; additionally, the customer support arrangement of Adobe is drawn out and not produced too which makes leaves the customer powerless.
What recommendations would you give to someone considering this product?
Adobe Campaign is the best happy promoting software that shares a basic and simple method for understanding. It is a User agreeable Interface. It permits you to customize campaigns totally and keeps a record of each different activity performed. It is astoundingly proficient and gives common-sense capacities.
Pros
- Reliable
- Saves Time
- Respectful
- Client's Interest First
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2022
Adobe Campaign for limitless marketing management!
Likeliness to Recommend
Pros
- Inspires Innovation
- Caring
- Respectful
- Helps Innovate
Bruno C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
Adobe campaigns for marvelous marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
We as a team and our company itself is a huge fan of Adobe products. In fact everything we use is Adobe or easily integrated with Adobe. Adobe campaigns was the best choice and I am not afraid to say that we are satisfied with its overall performance.
What is your favorite aspect of this product?
There are many simple and much more advanced features of Adobe campaign. We can easily run campaigns and what a successful campaigns it runs for us. Another very important and great feature is its email deliverability and content creation for successful marketing. Because hey! We all know that content is the king!
What do you dislike most about this product?
To begin with, we love Adobe marketing and the campaigns are most of the time successful but there are minor things that can bother when you are on your initial stages of learning it. The platform itself is not easy to understand and you need to spend time and efforts in order to master it fully. Also, the design templates are not enough there should be more to choose from!
What recommendations would you give to someone considering this product?
It is highly recommended to first of all people who are Adobe fans and second of all to everyone who is looking for a reliable platform that actually delivers what they promise. Adobe is champion in the field and we are happily satisfied with this one.
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
