Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Adobe Campaign
9.0 / 10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

Filter By

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

97 Plan to Renew

88 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
3% Neutral
97% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Includes Product Enhancements

Feature Ratings

Average 86

Email Delivery

90

Campaign Management

89

Segmentation

89

Text Messaging

88

Auto-Responders

87

Basic Reporting and Analytics

86

Email Templates

86

Dynamic Content

86

Content Authoring

85

Surveys and Polling

84

SPAM Compliance

83

Vendor Capability Ratings

Average 84

Ease of Data Integration

98

Breadth of Features

97

Usability and Intuitiveness

97

Vendor Support

97

Availability and Quality of Training

96

Ease of Implementation

96

Ease of IT Administration

96

Product Strategy and Rate of Improvement

96

Ease of Customization

95

Quality of Features

94

Business Value Created

92

Adobe Campaign Reviews

Manoj T.

  • Role: Operations
  • Industry: Shipping
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2023

Overa Good Software with Excellent Feature

Likeliness to Recommend

8 / 10

What differentiates Adobe Campaign from other similar products?

Integration with other Adobe solutions: As part of the Adobe Marketing Cloud, Adobe Campaign seamlessly integrates with other Adobe products like Adobe Experience Manager, Adobe Analytics, and Adobe Target, providing a comprehensive marketing ecosystem.

What is your favorite aspect of this product?

Analytics and reporting: Adobe Campaign provides insights into campaign performance, allowing marketers to measure the effectiveness of their efforts and make data-driven decisions.

What do you dislike most about this product?

Nothing to dislike as per my knowledge and experience.

What recommendations would you give to someone considering this product?

I would like to highly recommend people and business owner to use this software..

Pros

  • Trustworthy
  • Effective Service
  • Transparent
  • Helps Innovate

Romi K.

  • Role: Information Technology
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Adds value, feels reliable b'cuz it's ADOBE produc

Likeliness to Recommend

7 / 10

What differentiates Adobe Campaign from other similar products?

Campaign's integration with Adobe Experience Cloud, scalability, and cross-channel campaign management set it apart from other marketing automation platforms and make it a popular choice and since it's from Adobe it creates a sense of reliability and trust.

What is your favorite aspect of this product?

Integration with Adobe Experience Cloud

What do you dislike most about this product?

Feels a bit outdated when compared to Mailchimp and needs more designer-oriented features and cross-platform compatibilities.

What recommendations would you give to someone considering this product?

Give it a try, you won't regret it but also checkout Mailchimp and see which one works best for your marketing needs.

Pros

  • Acts with Integrity
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Under Delivered

Gustavo F.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

multiple marketing strategies

Likeliness to Recommend

10 / 10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign is a program that throughout the time I have used it for the benefit of the company, I have been able to apply endless marketing strategies and view all the status of my clients in real time on my screen. This program is one of those that I use it more in the advertising field since it is implemented through all the platforms on the web where my clients are located, one of the clearest examples is my email,

What is your favorite aspect of this product?

The most powerful reason that I like about this program is the great impact that my income and sales of my company receive, this program has been a guarantee to influence all our clients to trust us, the technology of this program allows me to send and at the same time managing different experiences through different channels making my work much more complete and having mastery in different areas of contact with each of my clients, it is fascinating how Adobe Campaign gives each of its users the opportunity to study each of your clients and friendly companies individually with the aim of starting a future business relationship.

What do you dislike most about this product?

I am very surprised by the complexity of this program, that is why it is very important to take the initiative to train yourself to have the right knowledge that allows you to fully master each of the functions of this program, it can be a challenge when the developer wants to integrate it in a way organic with other systems.

What recommendations would you give to someone considering this product?

This program is one of the most effective for sending and creating multiple marketing campaigns through company emails, sufficiently personalized to the taste and specifications of each of our clients. This is one of the best programs that I recommend in this area is certainly worth having in our

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Adobe Campaign Comparisons

Visit our IT Cost Optimization Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019