What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
99 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Helps Innovate
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Data Visualization
Audience Segmentation
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Conversion Analysis
Paid Search Integration
Audience Demographics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Ease of IT Administration
Ease of Customization
Quality of Features
Breadth of Features
Vendor Support
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Also Featured in...
Product Analytics
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Voice of the Customer
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Customer Intelligence
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Adobe Analytics Reviews
Silvana G.
- Role: Finance
- Industry: Insurance
- Involvement: End User of Application
Submitted Apr 2024
Nice product.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
I don't see a difference of Adobe from other similar products. What I see is easy tool to perform reports and analytics.
What is your favorite aspect of this product?
It is an easy tool to use. This is what I was looking for when I started using it.
What do you dislike most about this product?
I wish adobe doesn't glitches that much and also, I would like to see the live version of it.
What recommendations would you give to someone considering this product?
Depends on what you are looking for, but if you are an adobe fan go for it.
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Includes Product Enhancements
Mahika T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2024
My Take on Adobe Analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
There are plenty of website analytics tools out there, but Adobe Analytics offers an unparalleled level of depth and customization. We can create custom reports to track almost any metric imaginable, from product page visits to abandoned cart rates
What is your favorite aspect of this product?
Adobe Analytics allows us to segment our website visitors based on various criteria, such as demographics, interests, and purchase history. This lets us see how different customer segments interact with our website and personalize the shopping experience for each group.
What do you dislike most about this product?
Adobe Analytics isn't for everyone. It's a powerful tool, but it comes with a hefty price tag and a steeper learning curve. The sheer volume of data and customization options can be overwhelming for beginners
What recommendations would you give to someone considering this product?
If you're a large e-commerce player with a significant online presence and the budget to match, then Adobe Analytics is a worthwhile investment
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
Loana A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Analyzing digital landscapes with Adobe Analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics simplifies the complex task of understanding website performance, customer acquisition channels, and conversion pathways through its ability to analyze digital marketing data and provide detailed insights. It offers a holistic approach to navigating the digital landscape. From analyzing website performance to improving customer acquisition and conversion, Adobe Analytics provides a complete solution.
What is your favorite aspect of this product?
Its main strengths and benefits reside in its ability to comprehensively process digital marketing data. With its features, you can optimize website layouts based on performance metrics and refine customer acquisition strategies. Explore website performance metrics, customer acquisition sources, and conversion rates to gain a clear understanding of the digital journey. Adobe Analytics plays a vital role in optimizing digital marketing strategies by providing easy access to key insights through its centralized dashboard, even for novice users.
What do you dislike most about this product?
Although Adobe Analytics is a formidable analytics tool, there is always room for improvement. Additional features, such as improved machine learning algorithms for predictive analysis and smoother integration with other marketing tools, could enhance the platform's functionality.
What recommendations would you give to someone considering this product?
The value it adds in simplifying the evaluation of website performance, customer acquisition, and conversions is unmatched. Adobe Analytics offers an all-inclusive measurement of website progress, improving the layout for better user involvement and conversion. It allows examination of the conversion process, leading to ideas that help in enhancing digital marketing strategies for higher conversion rates.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Effective Service