Third-Party Data in Retail Banking Storyboard

Author(s): David Tomljenovic

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As banks continue their journey to offer their customers innovative and convenient products and services designed to meet their unique needs, they require a deeper understanding of not only customers' financial transactions but increasingly their non-financial lives as well.

Many customers are voluntarily offering their bank more information because they have recognized the benefits that come from sharing aspects of their non-financial lives in exchange for better and more relevant products and services.

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