The Big Shift, Part II

In his original predictions regarding the Big Shift (The Big Shift, August 12, 2013), Mark Anderson described the effects of the commercial pressures flowing out of China’s national business model (and, to a lesser degree, those of South Korea and Japan) on future sales of technology hardware. In this issue, we’ll look at another aspect of this tectonic shift in markets and shares. Now, we’ll be interested not in the national business models driving these trends, but in demographics, which are the second most powerful set of influencers in product acceptance.