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In his original predictions regarding the Big Shift (The Big Shift, August 12, 2013), Mark Anderson described the effects of the commercial pressures flowing out of China’s national business model (and, to a lesser degree, those of South Korea and Japan) on future sales of technology hardware. In this issue, we’ll look at another aspect of this tectonic shift in markets and shares. Now, we’ll be interested not in the national business models driving these trends, but in demographics, which are the second most powerful set of influencers in product acceptance.

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mark anderson

Mark Anderson

Research Fellow

Mark Anderson writes the most accurate predictive reports covering the computing and communication industries. His weekly Trends and Predictions posts cover must-have information for strategy development and business technology planning, and are followed by technology executives and investors worldwide including Bill Gates, Paul Jacobs, Michael Dell and more.

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