Development teams do not always regularly gauge how users interact with their website. Teams must ensure user needs are the driving force behind the development and optimization of each website feature and design. This phase of the blueprint will walk you through the following activities:

  • Define the business objectives for the website you want to optimize
  • Define the end-user personas of your chosen website and map them to use cases
  • Build your website user workflow for each use case
  • Pinpoint the root causes behind the UX issues that have occurred in the past or could potentially arise

Use this phase as part of the full project blueprint, Modernize Your Corporate Website to Drive Business Value.

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Modernize Your Corporate Website to Drive Business Value

Drive higher user satisfaction and value through UX-driven websites.

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