Kick-Start an Esports Initiative at Your Casino – Phases 1-3

Author(s): Larry Fretz


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This blueprint will help you initiate esports by following our three-phase methodology:

  • Create the esports concept.
  • Determine high-level costs, benefits, and risks.
  • Gain support and launch the initiative.

An esports initiative allows the casino to target a demographic today who will be its main customers tomorrow.

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